PRESENTATION: Legal Issues for Games Businesses

PRESENTATION: Legal Issues for Games Businesses

This session is presented by the law firm of Sheppard Mullin. Jim Gatto is a partner in the Intellectual Property Practice Group, Co-Team Leader of the firm’s Digital Media Industry and Social Media and Games Industry Teams, and Team Leader of the firm’s Open Source Team.

Jim Gatto, Partner & Social Media & Games Team Co-Leader, Sheppard Mullin Richter & Hampton LLP


PANEL: Hollywood & Games

This panel brings together a mix of companies and executives from the film and games industries to share ideas about relationship between games and the film industry and how to create new business opportunities at the intersection of these two exciting media industries.

Chris Hewish, Executive Vice President of Interactive, Skydance Media Interactive
TQ Jefferson, Executive Producer, Skybound Interactive
Derek Douglas, Head of Video Games Department, Creative Artists Agency
Andrew Stalbow, CEO & Co-Founder, Seriously
Anatoly Ropotov, CEO, Game Insight
Moderator: Ned Sherman, Counsel and Director, Manatt Digital

PANEL: Winning in China: Finding Success in the Chinese Market

With hundreds of millions of active smartphones and tablets in the market, the Chinese market presents a huge opportunity for game businesses. This panel will discuss the opportunities and challenges including developing games in China, localizing your game, navigating app stores and how to best monetize in this massive new market.

Isabel Gan, Director, Strategic Development and M&A, Mattel
Bill Wang, President, Overseas Business, 360 Games
Michael Zang, Founder & CEO, Firefly Games Inc.
Moderator: Michael Cai, President, Interpret

PANEL: The Power of Influence: Influencer Marketing & User Acquisition

This panel will discuss how games companies are using influencer marketing for user acquisition of games and gaming content. Topics include how to find the right influencer mix for your game, the deals being done, and strategies for success?

Joe Gatdula, Director Integrated Marketing, DEFY Media
Peter Letz, Director of Gaming, Studio71
Chrissie Scelsi, U.S. General Counsel, Wargaming (USA)
Mari Takahashi, On-Camera Talent & Producer, Smosh Games, DEFY Media
Isaac Zucca, Branded Content Manager, Twitch
Moderator: David Bloom, Consultant and Columnist, Tubefilter

Games & Entertainment Industry Leadership Roundtable

This panel of leading game and entertainment executives will discuss the future of the game business as it intersects with entertainment. What kind of deals are being done?  How is the business changing as more entertainment brands and talent are getting involved in the business?  What does the future hold?

Chris Heatherly, EVP of Games & Digital Platforms, NBCUniversal
Teemu Huuhtanen, CEO, Next Games
Chris Early, VP, Digital Publishing, Ubisoft
Brent Bushnell, CEO, Two Bit Circus
Moderator: Gilbert Lee, Partner, Mitchell Silberberg & Knupp LLP

PANEL: The Opportunity of eSports for Brands, Agencies & Marketers

This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?

Mark Leathem, HyperX General Manager, HyperX
• Mike Lee, Head of Partnerships, Everyday Influencers/Press X
• Imari Oliver, Vice President, Sales and Global Partnerships, Esports, WME | IMG
• Bill Young, Head of Strategic Partnerships & Sponsorships, eSports, Twitch
Moderator: Jacob Carlson, Digital Media Strategist- Consulting Manager, Manatt Digital