PANEL: The Opportunity of eSports for Brands, Agencies & Marketers
This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?
• Mark Leathem, HyperX General Manager, HyperX
• Mike Lee, Head of Partnerships, Everyday Influencers/Press X
• Imari Oliver, Vice President, Sales and Global Partnerships, Esports, WME | IMG
• Bill Young, Head of Strategic Partnerships & Sponsorships, eSports, Twitch
Moderator: Jacob Carlson, Digital Media Strategist- Consulting Manager, Manatt Digital