PANEL: The Power of Influence: Influencer Marketing & User Acquisition
This panel will discuss how games companies are using influencer marketing for user acquisition of games and gaming content. Topics include how to find the right influencer mix for your game, the deals being done, and strategies for success?
• Joe Gatdula, Director Integrated Marketing, DEFY Media
• Peter Letz, Director of Gaming, Studio71
• Chrissie Scelsi, U.S. General Counsel, Wargaming (USA)
• Mari Takahashi, On-Camera Talent & Producer, Smosh Games, DEFY Media
• Isaac Zucca, Branded Content Manager, Twitch
Moderator: David Bloom, Consultant and Columnist, Tubefilter