Hollywood & Games: Storytelling & Franchise Building
As a global business with revenue of over $184 million in 2021, the games market is bigger than the music, film (box office) and publishing businesses combined. It is no wonder then that major movie studios, television networks and gaming studios are increasingly working together to focus on storytelling across mediums with a focus on building long-lasting entertainment franchises that engage audiences through the artful and well-planned use of multiple-media platforms. The panel will discuss the important role that game play and interactivity is playing in the future development of entertainment franchises.
Laura Naviaux Sturr, Head of Business Operations and Player Experience, Amazon Games
Dmitri Johnson, Founder & CEO, DJ2 Entertainment
Russell Binder, President, Striker Entertainment
Lindsay Murphy, Senior Director of Strategic Partnerships, Scopely
Moderator: David Bloom, Senior Contributor, Forbes