As Chief Marketing Officer, Laura Naviaux Sturr oversees the startup’s strategy, product design, account management, ecommerce, go to market and consumer story. A seasoned interactive entertainment executive with more than 20 years of experience, Sturr leads a collaborative team comprised of diverse backgrounds to challenge the status quo and forever change what consumers expect from game distributors. Her career is defined by challenging traditional boundaries to elevate companies to reach new audiences under ever-evolving business models. Sturr is considered a thought leader in the industry with significant experience in corporate strategy coupled with effective product strategy to bring platforms, services and games to life for the next generation of gamers. She has led large-scale teams to launch dozens of products and driven growth for a diverse portfolio of online worlds. Among the games Naviaux has spearheaded: H1Z1, PlanetSide® 2,EverQuest, Free Realms, Red Faction and many more.