Cross-Media Licensing & Financing: The Future of Entertainment Franchises

Cross-Media Licensing & Financing: The Future of Entertainment Franchises

The dream of game publishers to create franchises that span games, TV, movies and other
media has arrived. With games and entertainment IP at the center, successful franchise
development is highly dependent on the rights and financing deals done at every stage of
development. This panel will discuss the challenges and opportunities inherent in franchise
development, including licensing of entertainment IP across all forms of media, including
games, television/streaming, movies, audiobooks, toys and merchandise and the financing
methods and models as they relate to production and development of entertainment products
for different mediums.

Panelists:

Elizabeth Cohen, General Counsel, Crunchyroll
Cooper Jackson, SVP, Business Development & Affairs, Electronic Arts
Frances Jensen, Counsel, Interactive Entertainment, Frankfurt Kurnit
Jordan Marks, VP, Business & Legal Affairs, Annapurna Interactive
Ned Sherman, Chief Business Affairs & Legal Officer, Skybound Entertainment

Moderator:

Kaare Eriksen, Media Analyst, Variety Intelligence Platform, Variety Intelligence Platform