30 Sep 2026
10:30 am - 11:10 am
Palisades Ballroom
Business & Finance Track: AI as a Business Multiplier for Games & Creators – Where is it Actually Driving Revenue?
• AI-assisted development and cost efficiency
• AI-powered live ops and personalization
• Predictive player and customer analytics
• Risks of over-automation
• Competitive advantage vs. commoditization
Panelists:
Dave Davis, Chief Content Officer, Protege
Cooper Jackson, SVP, Business Affairs & Development, Electronic Arts (EA)