Bonnka Lim is the Vice President of Content Marketing & Partnerships at Warner Bros. Interactive Entertainment (WBIE), the videogame division of Warner Bros. Lim oversees the marketing team’s efforts for branded content, brand partnerships, esports, livestreaming, and social/community strategies across WBIE’s portfolio. His focus in this role is to help amplify key marketing beats, and build strategic partnerships to create content that broadens audience reach.
Prior to his current role, Lim held brand marketing roles within WBIE for the global team in Burbank and on a territory level in France.
Lim has more than 15 years of experience in videogame hardware and software marketing, working in the U.S., as well as in international territories including France and Benelux. Prior to joining WBIE in 2010, Bonnka worked at Ubisoft, Electronic Arts and Microsoft Xbox.
As Head of Esports for North America, Chris Hopper oversees the operation of the League of Legends Championship Series (LCS), the premiere league for the world’s most popular esport in the United States and Canada. Under his leadership the LCS incorporated a franchise model, creating long-term partnerships with esports stalwarts such as TSM, Cloud9, and Team Liquid as well as traditional sports teams such as the Golden State Warriors, the Cleveland Cavaliers, and Houston Rockets. During his tenure, the LCS attracted sponsors like Dell Alienware, State Farm, Secretlab, & Jersey Mike’s and saw the average starting salary for players rise above $320,000. Additionally, Chris works alongside the College League of Legends team to advise on its development in North America which currently sees the participation of 300 colleges & universities.
Prior to his position as the Head of Esports for North America, Chris Hopper worked on the central Riot Games esports team that first launched League of Legends as an international esports around the world. During this period, the League of Legends esports ecosystem grew to 14 regional leagues, over 113 professional teams, 860 full time players and sold out multiple iconic arenas, including New York’s Madison Square Garden, the Los Angeles’ Staples Center and the Beijing National Stadium (also known as the Bird’s Nest).
Taewon Yun is General Manager for Global Publishing at Super Evil Megacorp, the developers of the world’s leading mobile esport, Vainglory. Taewon is responsible for the expansion and operations of Vainglory throughout the world. Originally launched with a 3v3 format in 2015, winning several game-of-the-year awards, Vainglory has in a short time grown to become the largest international mobile esport, played and watched by millions every month and supported by sponsors including Coca-Cola, Razer, NVIDIA, Amazon and global esports franchises TSM, Cloud9, Fnatic, Rox, DetonatioN Gaming, G2 Esports, SK Gaming and many more. Taewon is a passionate gamer with over 20 years of experience in game and platform development, strategic planning and execution, business development and team building. Previously, Taewon was Managing Director at Wargaming Asia Pacific where he built up the company’s presence across the region and directed all aspects of growth for its flagship title, World of Tanks. He has also held executive positions at Blizzard Entertainment, Red 5 Studios and Electronic Arts. Taewon graduated from Seoul National University with a Masters of Science in Engineering.
Jeonghee Jin is the CEO of Pearl Abyss America, a US subsidiary company of Pearl Abyss, and is also leading the global corporate development initiatives for Pearl Abyss, the makers of the MMORPG Black Desert. Jeonghee previously served as the CEO at Kakao Games USA. For the past +15 years, she worked at game companies in the US and Korea, including Kakao Games, Trion Worlds, nWay and NHN, with an expertise in the international business, strategy, publishing and business development, leading many international partnership deals and growing businesses for the companies. Jeonghee holds an MBA from Stanford University.
Javier Ferreira is the co-CEO of Scopely, an interactive entertainment company and mobile games publisher. A longtime digital media and technology executive with 15+ years of experience in gaming, Javier joined Scopely in 2014 as COO to expand its business operations, strategy, slate and partnerships. In 2016, he also became President, overseeing all aspects of day-to-day operations, and joined the Scopely Board. In 2019, he became co-CEO with co-founder Walter Driver. Since Javier joined the business in 2014, Scopely has grown 14x in the last 16 quarters and has launched six consecutive highly-diverse, top-grossing franchises, including: the award-winning Star Trek™ Fleet Command, Looney Tunes™ World of Mayhem, WWE Champions 2019, The Walking Dead™: Road To Survival, YAHTZEE® With Buddies and Wheel of Fortune®: Free Play. Scopely’s diverse portfolio showcases its unique ability to utilize best-in-class data and analytics tools to build and operate long-term, rewarding game experiences as well as replicate success with each product launch. Javier’s leadership has helped Scopely achieve accolades such as recognition in Fast Company’s “World’s Most Innovative Companies” and Entrepreneur’s “30 Startups to Watch” as well as ranking #2 on Deloitte’s “Technology Fast 500” and #9 on Inc. magazine’s “Inc. 5000” as one of the fastest-growing companies in North America.
Prior to Scopely, Javier served as Senior Vice President of Games Publishing at Disney Interactive, where he oversaw a large slate of mobile, console and online digital properties—helping establish the brand as a world-class publisher with over a dozen #1 games, 500+ million downloads and $1 billion+ in revenue during his tenure. Prior to Disney, Javier served as Chief Executive Officer of TF Artes Gráficas, a graphic arts publisher in Spain. Earlier in his career, Javier served as Vice President of Sales & Marketing for Europe at JAMDAT Mobile, which was acquired by Electronic Arts during his tenure for $680 million. Javier helped build the JAMDAT business into a Top 3 Mobile Games Publisher in Europe. Following the company’s exit, Javier served as Vice President of Publishing at EA where he drove the brand’s global strategy and technology investments across the EMEA region, as well as expanded international distribution and closed a wide range of strategic partnerships with major IP holders. Javier began his career in gaming at Telefónica Mobile as Head of Product, Games.
Javier holds a B.S. in Economics from the University of Warwick and a M.S. in Social Anthropology from the University of Oxford.
More info available: https://www.linkedin.com/in/javierferreira
Chris Heatherly is a games and media executive in Los Angeles. He worked for The Walt Disney Company for 14 yrs as it’s Vice President of Toys and later Senior Vice President of Disney Interactive where he oversaw Disney’s massively multiple online worlds and mobile gaming efforts, including Club Penguin, Star Wars Commander, Frozen Free Fall, and Disney Emoji Blitz. Most recently, he was Executive Vice President of NBCUniversal’s gaming efforts he led a push into gaming, most notably with the Jurassic World franchise, including the launch of the mobile location/AR hit, Jurassic World Alive, and a successful console game, Jurassic World Evolution. He also drove innovation in VR/XR with location based virtual reality experiences for Jurassic World and How to Train Your Dragon. Heatherly is currently working with mobile games leader N3TWORK and leading Funko Pop! Blitz, a multi-IP casual mash-up based on the successful toy brand.
Josh Swartz spent a lot of time playing Zelda when he was younger, and he might have made the NBA if he were a little bit taller. Okay a lot taller. And more athletic. It’s probably for the best, though, because not making it led him to find other ways to stay in the game. Following a political science degree from UC Berkeley, and a JD from Harvard Law School, he spent twenty-or-so years working on the agency side of the sports world. As employee number two and COO of Wasserman, Swartz helped build their now legendary stick and ball sports representation business, as well as overseeing strategy and corporate governance. He later went on to serve as President of Relativity Sports, where he oversaw day-to-day operations as well as each specific sport division and over 400 clients in total. Ultimately he realized, though, that even though fanbases grew and shifted between sports, the number of teams, and thus players (and potential clients) stayed static. It’s a good business, but it isn’t evolving, he would say.
When he co-founded Catalyst Sports & Media, he was intent upon focusing on growing markets, and specifically esports. Beyond helping major corporate brands find their way into “the game,” through Catalyst’s esports practice he led over 35 acquisitions and investments in early stage sports and media companies, including Super League Gaming, Ateyo, FanAI, and numerous major league team entries into the world of esports. Josh sees the business of esports, competitive gaming, and digital interactive entertainment at large as a quickly growing space with near limitless potential. The barriers to entry being so low, relative to traditional sports, means that operating successfully is much more a question of being best practiced than it is about being best resourced. Further, because of where the content comes from, there are more opportunities to be innovative than there are in traditional sport verticals where more entrenched views of “the way things have to be” tend to reign supreme.
Kent Wakeford is co-founder and Vice Chairman of Gen.G esports, a leading esports team ownership group. Gen.G is home to numerous highly acclaimed esports teams including ‘Seoul Dynasty’ in the Overwatch League, the 2017 League of Legends World Champion team, as well as teams playing PUBG, Call of Duty, Fortnite and Apex Legends. Prior, Kent was COO of Kabam, where he helped grow Kabam to a globally diverse company with over 1,000 employees in 7 countries. Kabam games were played by over 500 million people around the world. Kent currently serves on the Board of Directors of Skillz, the leading mobile esports platform, FanAI, a data analytics platform connecting brands with tradition and esports teams, and is co-founder of Forte Labs, a blockchain technology company.
Lisa Anderson is Senior Vice President of Studio Operations for Jam City. She oversees mobile development for Jam City’s LA offices. Prior to joining Jam City Lisa spent 18 years at Disney and most recently was Vice President, Disney and Pixar Games at Disney Parks, Experiences and Products. While there she was responsible for Global game development across both internal and externally developed titles including the mobile hit Disney Emoji Blitz.