Bonnka Lim is the Vice President of Content Marketing & Partnerships at Warner Bros. Interactive Entertainment (WBIE), the videogame division of Warner Bros. Lim oversees the marketing team’s efforts for branded content, brand partnerships, esports, livestreaming, and social/community strategies across WBIE’s portfolio. His focus in this role is to help amplify key marketing beats, and build strategic partnerships to create content that broadens audience reach.
Prior to his current role, Lim held brand marketing roles within WBIE for the global team in Burbank and on a territory level in France.
Lim has more than 15 years of experience in videogame hardware and software marketing, working in the U.S., as well as in international territories including France and Benelux. Prior to joining WBIE in 2010, Bonnka worked at Ubisoft, Electronic Arts and Microsoft Xbox.