Peter Letz is an Agent in the Digital Media Group at leading entertainment and sports agency Creative Artists Agency (CAA). Since joining CAA in 2018, Letz has secured multi-million dollar revenue streams for his clients, closing seven and eight-figure deals in his core business areas while also crossing over to new areas of the company. He identified growth trends in esports and Twitch early, and this has allowed him to capitalize on finding new, undiscovered talent, and broadening their reach in the industry. In all, his clients have more than 60 million collective social media followers and subscribers across various platforms.
Letz has taken a new approach to how streamers and video game talent are represented. He works to not only expand their profile as streamers and influencers within the gaming world, but by crossing them over into new verticals where they might not traditionally be featured. In collaboration with his CAA colleagues across departments, some examples of this include a series of deals for Dr Disrespect – a scripted television deal with Skybound Entertainment (producers of Walking Dead), a book publishing deal with Simon and Schuster, and a branded collaboration with WWE Wrestler, The Undertaker. Other notable deals include celebrity endorsement deals between streamer Nick Eh 30 and Axe, as well as a marquee activation with NASCAR around the Daytona 500, a first for each brand in gaming. He also works to further influencers’ reach in the streaming world and negotiated Nick Eh 30’s exclusive deal to move his live-streaming from YouTube over to Twitch, among others.
Letz began his career at RKO Pictures and later founded Cousin Pete Productions and Management, where he represented a diverse roster of television, film writers, and directors. He has produced a number of film and television projects including the documentary special Girl Got Game, a feature on CLG Red, an all-female esports team. Just prior to CAA, Letz built the gaming vertical at digital media company Studio71, where among other notable projects he brokered the deal to turn classic indie videogame BINDING OF ISAAC into a hit tabletop game.
Letz’s clients include Dr Disrespect (4,046,674 Twitch followers), Game Grumps (5.21 million YouTube subscribers), Nick Eh 30 (4.7M YouTube subscribers, 836,592 Twitch followers), Itsfunneh and the Krew (5.5M YouTube subscribers) and StoneMountain64 (1,728,158 Facebook followers, 1.9M YouTube subscribers).