The Power of Influence: Developing Effective Strategies for Creators, Streamers & Influencers
This panel of platform executives, creators, streamers, influencers and their representatives will discuss the strategies and campaigns taking shape during the current climate on different platforms. What are the most effective strategies today for working with influencers and what are the metrics that determine success? How are creators and influencers adapting their content and strategies to the new stay-at-home landscape? With live streaming becoming such an important part of people’s lives as a business and social tool, how is that likely to change the role that live streaming plays in the entertainment landscape going forward?
Peter Letz, Agent, Digital Media – Gaming, CAA
Lester Chen, Head of Gaming Content Partnerships Americas, YouTube
Jonathan Flesher, Head of Business Development, Discord
Amelia Hall, Strategy Director, Deutsch
Craig “Mini Ladd” Thompson, CEO, ML Entertainment
Moderator: David Bloom, Senior Contributor, Forbes