Mike Lucero

Mike is a veteran of the gaming industry, having built and launched three Xbox consoles while pioneering the ground-breaking Xbox Live service (his gamertag is “Mike”).  Mike has also played a major role in the gaming media landscape where he brought Twitch to the Xbox and then joined Twitch to lead global monetization for streamers.  At Samsung, Mike leads product management for gaming, where he connects Samsung’s vast audience across devices with the leading players in the gaming ecosystem; ranging from world-class game creators to esports legends, and everything in between.