Keynote Conversation with Samsung Ads and Liquid Advertising
From Console to Cloud: the Future of Gaming on Smart Devices
The gaming industry is on the verge of transformation. This year promises to deliver the next generation of gaming consoles, smart devices, and cloud platforms against a backdrop of the fastest connection speeds, realistic graphics, and brilliant displays. Game play will never be the same. How are industry leaders staying ahead of consumer trends and making smart investment decisions to deliver more engaging, connected experiences for the gaming community around the world? Samsung Ads will moderate this panel of industry leaders from Samsung and Liquid Advertising to explore how content and technology meets marketing and monetization to build the gaming community of the future.
Speakers:
Chris Gillette, VP, Media, Liquid Advertising
Mike Lucero, Director Product Management, Gaming, Samsung
Moderator: Nick Barrionuevo, Gaming Partnerships Lead, Samsung Ads