Joanna Popper
Media & Technology Executive
Laurel Beach, Former CAA, HP, NBCU
Laurel Beach, Former CAA, HP, NBCU
Biography
Joanna Popper is CEO of Laurel Beach, an AI and media consultancy working at the intersection of storytelling, AI and emerging technology. She served as Chief Metaverse Officer at CAA, leading initiatives in innovation and AI, and previously held roles leading XR at HP, EVP Media & Marketing at Singularity University, and VP Marketing at NBCUniversal Telemundo. She is also an award-winning executive producer, having produced MythOS for Adobe House at Sundance, BBL DRIZZYVERSE for Adobe MAX, the gaming-narrative projects MASTERS OF LIGHT and FIGHT BACK, the immersive experiences FINDING PANDORA X and BREONNA’S GARDEN, and the shorts Project 2029 and D.I.C.E. She cofounded Satire AI, producer of more than 30 short films that have earned 20 international awards. She has held board, advisory board, or consulting roles with AGBO, Sobini Films, Metaphysic AI, Unity Software, the Producers Guild of America, and the Television Academy, and is recognized in the XR Hall of Fame, 50 Women to Watch for Boards, and Top Women in Media.
All session by Joanna Popper
What’s Next for Mixed Reality Location-Based Entertainment (LBE)?
12:15 pm - 12:45 pm
Great Room III
The Next Wave in Experiential: Immersive Experiences for Games & Entertainment
11:45 am - 12:15 pm
Great Room I
Legal, Policy & Regulation Track: Licensing in the Age of AI: Legal Frameworks for Modern Game Development
10:30 am - 11:10 am
Hermosa Room