Joanna Popper
Media & Technology Executive
Laurel Beach, Former CAA, HP, NBCU
Laurel Beach, Former CAA, HP, NBCU
Biography
Joanna Popper is a Media and Technology Executive and Executive Producer, previously serving as Chief Metaverse Officer at CAA, leading AI, XR, and web3 initiatives for top entertainment clients. At HP, she spearheaded XR Go-To-Market, launching award-winning VR tech and growing the business tenfold. Previously EVP at Singularity University and VP at NBCUniversal, she drove market share and launched primetime hits. Recognized as a top media and VR leader, Joanna advises tech companies, serves on multiple boards, and creates transformative brand experiences leveraging immersive tech to engage audiences and accelerate growth.
All session by Joanna Popper
What’s Next for Mixed Reality Location-Based Entertainment (LBE)?
12:15 pm - 12:45 pm
Great Room III
The Next Wave in Experiential: Immersive Experiences for Games & Entertainment
11:45 am - 12:15 pm
Great Room I
AI and the Games Industry: Business, Legal & Technology Considerations
12:00 pm - 12:45 pm
Hermosa Room