Keynote Presentation with Rikard Steiber of HTC Vive

Virtual Hollywood: What Are the Hollywood Studios Doing to Embrace XR?

Hollywood franchises have surged beyond the theater to generate billions of dollars in revenue from video games to toys to live experiences. What is the opportunity to extend storytelling and fan engagement into the realm of AR/VR/MR. What monetize opportunities exist and this intersection and storytelling and XR? What roles will immersive technologies play in brand engagement and storytelling moving forward?

PANELISTS:
Christina Lee Storm, Vice President of Business Operations, Strategy, and Emerging Technology, DreamWorks Animation
Ted Schilowitz, Futurist, Paramount 
Dane Smith, VP, The Third Floor
Jake Zim, Senior Vice President, Virtual Reality, Sony Pictures
Moderator: Chris Thomes, Vice President Marketing Strategy, ABC Studios

XR Developers Roundtable

This panel of developers will discuss the future of AR/VR/MR for the game and entertainment industries. What does it take to create a compelling AR/VR/MR experience, from the design and research phase, to asset creation, to programming and production? What essential tools and considerations when it comes to the game engines and user platforms?

PANELISTS:
Ralph Barbagallo, Founder, Flarb
Eddie Lee, Founder, Funktronic Labs
Michael Masukawa, Strategy & Business Development, Secret Location
Ryan Pulliam, Co-Founder, Specular Theory
Moderator: Bjorn Book-Larsson, VP, Product, HTC Viveport

The Next Wave of Augmented Reality (AR) for Gaming and Entertainment

It has been two years since Pokemon GO exploded on the scene, showing the power of AR to take mobile gaming to new levels. While nothing has come close to the popularity of Pokémon GO since, AR is being used by millions each day and analysts predict that we will see major growth in the industry in the years to come. With the 2018 releases of AR platforms from Apple, Google, and Snapchat, game developers are producing a variety of apps, games, and features opening new horizons for exciting strategies in gaming. How will AR shape mobile gaming moving forward? What does the future hold for AR gaming?

PANELISTS
Ashley Crowder, CEO, VNTANA
Dr. Alex Hertel, CEO, Xperiel
Ariella Lehrer, President, HitPoint Studios
Moderator: Susan Brazer, CEO, LionShare

What’s Next for AR/VR/MR Location-Based Entertainment (LBE) Content?

The roll-out of LBE centers in the U.S. and globally is creating a high demand for quality AR/VR/MR LBE content as well as new monetization opportunities for both established franchise and new original content. This panel will discuss the latest developments in LBE. How do you develop successful AR/VR/MR LBE content? What are the different considerations in working with licensed IP versus original IP?

PANELISTS: 
Shiraz Akmal, Co-Founder, Chief Executive Officer, SPACES
Aaron Pulkka, Head of Attractions , Two Bit Circus
Neville Spiteri, Co-founder / CEO, Wevr
Bruce Vaughn, CEO, Dreamscape Immersive
Moderator: Mary Ermitanio, Manager, Manatt Digital and Technology

The Next Wave in Experiential: Immersive Experiences for Games & Entertainment

This panel of leaders will discuss the hardware and software, including sensory interfaces, applications, and infrastructures, that are enabling immersive content creation for XR. How are these tools being used to generate new forms of experiential entertainment by bringing digital objects into the physical world and bringing physical world objects into the digital world? The panel will focus on what is available in the market today. What are the available apps, content, devices, and headsets?  What is the current state of consumer adoption?

PANELISTS:
Guy Costantini, Vice President of Global Interactive Marketing, Skydance Media
James Iliff, Co-founder and Chief Creative Officer, Survios
Joanna Popper, Global Head of Virtual Reality for Location-Based Entertainment, HP
Nanea Reeves, Co-Founder & CEO, TRIPP
Moderator: Gabrielle Kessler, Vice President, Future Plc