Virtual Hollywood: What Are the Hollywood Studios Doing to Embrace XR?
Hollywood franchises have surged beyond the theater to generate billions of dollars in revenue from video games to toys to live experiences. What is the opportunity to extend storytelling and fan engagement into the realm of AR/VR/MR. What monetize opportunities exist and this intersection and storytelling and XR? What roles will immersive technologies play in brand engagement and storytelling moving forward?
Christina Lee Storm, Vice President of Business Operations, Strategy, and Emerging Technology, DreamWorks Animation
Ted Schilowitz, Futurist, Paramount
Dane Smith, VP, The Third Floor
Jake Zim, Senior Vice President, Virtual Reality, Sony Pictures
Moderator: Chris Thomes, Vice President Marketing Strategy, ABC Studios