Industry leaders discuss the current state of the digital game industry as the business adjusts to the current climate. What does it take to make a successful digital game these days? What trends are emerging in the current climate? How is digital game development changing as studios WFM?
Rishi Chadha, Global Head of Gaming Content Partnerships, Twitter
Chris Early, SVP of Partnerships & Revenue, Ubisoft
Chris Enock, VP of Publishing, Riot Games
Ryan Maloney, Industry Manager, Facebook Gaming
Julie Shumaker, VP of Advertiser Solutions, Unity
Moderator: Andreea Enache, Head of Global Business Development & Strategy, Blind Squirrel Entertainment
From Console to Cloud: the Future of Gaming on Smart Devices
The gaming industry is on the verge of transformation. This year promises to deliver the next generation of gaming consoles, smart devices, and cloud platforms against a backdrop of the fastest connection speeds, realistic graphics, and brilliant displays. Game play will never be the same. How are industry leaders staying ahead of consumer trends and making smart investment decisions to deliver more engaging, connected experiences for the gaming community around the world? Samsung Ads will moderate this panel of industry leaders from Samsung and Liquid Advertising to explore how content and technology meets marketing and monetization to build the gaming community of the future.
Chris Gillette, VP, Media, Liquid Advertising
Mike Lucero, Director Product Management, Gaming, Samsung
Moderator: Nick Barrionuevo, Gaming Partnerships Lead, Samsung Ads