Games Marketing: Tapping the Creator Economy for Success
This panel of experts in games marketing and creator economy will discuss marketing strategies and campaigns for marketing games on different platforms. What are the... Read More
Inclusive Game Design and Development: The Benefits to Franchise Development
“Games are a rich, expansive medium that allow players to explore the possibilities of other realms and realities. Diversity in these stories, mechanics, and environments... Read More
The Role of Games in Franchise Building
As a global business with revenue of over $184 million, the games market is bigger than the music, film (box office) and publishing businesses combined.... Read More
Dealmaking and M&A in the Games Market
As market volatility and the cost of capital have increased, there has been a decline in deal activity and public and private market valuations, but... Read More