IP and Roblox: How Developers and Brands Can Bring and Build Unforgettable IP in Immersive Worlds
As Gen Z and Alpha continue to move away from traditional media in favor of interactive experiences, the path to launching the next blockbuster franchise no longer runs solely through Hollywood. On Roblox, an immersive platform for communication and connection, next-gen studios and developers are redefining go-to-market strategies and leveraging the platform’s 66M+ daily active users to bring their IP to the masses.
In pursuit of expanding revenue streams, engaging with new audiences, and maintaining the look and feel of beloved IP, there are a number of creators at the cutting edge. In this panel, you’ll hear from top studios and developers who are using Roblox to reach new audiences, build additional revenue streams, and expand the reach of beloved IP, brought together for the first time for this insightful conversation by Roblox’s Head of Entertainment Partnerships Todd Lichten.
Maureen Fan, CEO & Co-Founder, Baobab Studios
Nic Hill, Co-Founder, Head of Interactive, Sawhorse
Scott Humphries, Chief Product Officer, Amber
Clarence Maximillian, Founder, Maximillian Studios
Todd Lichten, Head of Entertainment Partnerships, ROBLOX