Creating Blockbusters: The Role of Games & Interactivity in Developing Entertainment Franchises
Major movie studios, television networks and gaming studios have increasingly embraced the notion of storytelling across mediums with a focus on building long-lasting entertainment franchises that engage audiences through the artful and well-planned use of multiple-media platforms. The panel will discuss the important role that games and interactive entertainment are serving as a means of connecting people and how that dynamic is likely to change the role that game play and interactivity will play in the future development of entertainment franchises.
Trevor Doerksen, CEO, ePlay Digital
Andreea Enache, Head of Global Development and Strategy, Blind Squirrel Entertainment
TQ Jefferson, CPO, Survios
Jamil Moledina, CEO, Hexagram
Moderator: Chris Heatherly, Games Executive, Formerly NBCU and Disney