Creating Blockbusters: The Role of Games & Interactivity in Developing Entertainment Franchises

11 May 2021
1:00 pm - 1:45 pm

Creating Blockbusters: The Role of Games & Interactivity in Developing Entertainment Franchises

Major movie studios, television networks and gaming studios have increasingly embraced the notion of storytelling across mediums with a focus on building long-lasting entertainment franchises that engage audiences through the artful and well-planned use of multiple-media platforms. The panel will discuss the important role that games and interactive entertainment are serving as a means of connecting people and how that dynamic is likely to change the role that game play and interactivity will play in the future development of entertainment franchises.