Creating Blockbusters: The Role of Games & Interactivity in Developing Entertainment Franchises
Major movie studios, television networks and gaming studios have increasingly embraced the notion of storytelling across mediums with a focus on building long-lasting entertainment franchises that engage audiences through the artful and well-planned use of multiple-media platforms. The panel will discuss the important role that games and interactive entertainment are serving as a means of connecting people and how that dynamic is likely to change the role that game play and interactivity will play in the future development of entertainment franchises.
Panelists:
Trevor Doerksen, CEO, ePlay Digital
Andreea Enache, Head of Global Development and Strategy, Blind Squirrel Entertainment
TQ Jefferson, CPO, Survios
Jamil Moledina, CEO, Hexagram
Moderator: Chris Heatherly, Games Executive, Formerly NBCU and Disney