Investment, Dealmaking and M&A: Building Franchises: Unlocking the Potential of Gaming IP
Successful games are no longer just standalone experiences—they’re the foundation of expansive franchises that resonate across multiple mediums. From blockbuster films and TV series to comics, merchandise, and beyond, gaming intellectual property (IP) has become a launchpad for global franchises. This panel features industry leaders, creative directors, and brand strategists who have transformed gaming IP into iconic franchises. Discussions will explore the process of developing transmedia storytelling, collaborating with other industries, and maintaining brand integrity while reaching new audiences. Panelists will also dive into the challenges of balancing creative vision with commercial goals and leveraging technology to enhance franchise development.