Morgan Kruger is the COO at MWM Universe, the IP-focused division of MWM (Madison Wells Media), a diversified entertainment media company focused on premium content creation in film, television, immersive media and live entertainment. In her role, Kruger oversees core strategy and operations for MWM Universe, and is also responsible for acquiring and monetizing IP for emerging and traditional media.
Prior to her role at MWM Universe, Kruger served on the Content Acquisition team at Hulu, where she created and implemented strategy for the streaming platform through the negotiation and execution of key content deals. Kruger has also held executive roles in the Corporate Strategy and Business Development Group at the Walt Disney Company, DreamWorks and UBS Investment Bank.
Daniel Engelhardt oversees Lionsgate’s games business which includes partnering with world class developers to create games, integrate the Company’s film and television properties into existing games, and form strategic investments.
Recent game releases under Mr. Engelhardt’s leadership include John Wick Hex from Mike Bithell, Blair Witch from Bloober Team, Five Nights at Freddy’s VR: Help Wanted from Steel Wool Studios and Power Rangers: Battle for the Grid from nWay. Daniel has also helmed partnerships with Epic Games for the Fortnite X John Wick crossover event, Behavior for the Saw and Ash vs Evil Dead DLCs for Dead by Daylight, and Ubisoft/Blue Mammoth for the Hellboy event in Brawlhalla. Additionally, he continues to play an active role in operating popular mobile game Power Rangers: Legacy Wars which launched in 2017 and now boasts over 50M installs and 1B matches played.
Beyond the Company’s games slate, Daniel has played a key role in orchestrating strategic partnerships and investments with leading companies, including involvement in raising $11M for cross-platform developer nWay and shepherding several marketing partnerships with gaming club Immortals.
Jeff Gomez is the CEO of Starlight Runner Entertainment and has one of the greatest jobs ever! He is one of the world’s leading experts in story and narrative design. He works with C-suite executives, creative visionaries, and global leaders to maximize the effectiveness of brand narratives. He develops vast fictional story worlds and designs highly successful transmedia franchises for Hollywood studios, video game publishers, and toy companies. Jeff has teamed with top creators on such blockbuster properties as Avatar, Halo, Pirates of the Caribbean, Men in Black, Transformers, and Spider-Man. Most recently, he has become Creative Supervisor for the global transmedia revival of Tsuburaya Productions’ Ultraman. Since the start of Shelter at Home, Jeff has also offered his services as a career coach and counselor to people who are trying to level up their creativity and break into the entertainment industry. Follow Jeff on Twitter @jeff_gomez, or you can email Jeff@starlightrunner.com.
At Activision, Jonathan leads all Social and Digital Marketing across the company’s many brands. Anastas helped Call of Duty, Black Ops 2 and Call of Duty Modern Warfare 3 (MW3) both reach one billion dollars in Entertainment Industry record time periods, making COD the world’s largest entertainment property for the third year running. In
addition, Call of Duty has built the largest game franchise fan base on Facebook, Twitter, Google Plus, Instagram and YouTube. Call of Duty has won there Effies in three years, including the Grand Effie. Jonathan also contributed to Skylander’s place as the number 1 kids property of 2011 and Q1 2012, selling over a billion dollars in revenue. Prior, Jonathan ran Call of Duty’s Digital business, selling a world record 23 million map packs and generating $400 million dollars. Anastas was initially hired in 2010 to run all Global marketing for Activision’s Guitar Hero brand. Call of Duty and Guitar Hero represent the #1 and #3 all-time best-selling video game franchises.
Before joining Activision, Jonathan most recently served as Vice President, Head of Global Marketing for Atari, the legendary video game publisher. At Atari, Jonathan drove the shift to Digital marketing and distribution channels as the company’s primary selling tools. he also led the evolution from the traditional category practices of launch and awareness-based advertising to customer acquisition-based marketing, retention and CRM.
Anastas spent more than 15 years in the advertising agency business, most recently as President of Tribal DDB’s Redurban division, an Omnicom-owned digital agency where he oversaw US launch offices in New
York and Dallas. Before joining Tribal DDB, Jonathan held a number of management and account service roles at agencies including Mullen, Saatchi & Saatchi (co-founding and leading their West Coast
Interactive team) and early Omnicom digital agency THINK New Ideas, rising to the level of Executive Vice President and Managing Director. His clients included categories as varied as automotive (Toyota,
Bentley & Rolls-Royce, Mitsubishi), QSR (Arby’s), technology/gaming (Oracle, Network Associates, Time Warner Cable, Vivendi Games, Disney Interactive) and e-commerce.
Anastas is recognized as an early advocate of Digital marketing, Social and true idea-based integration across many mediums.