Seth Ladetsky

Seth Ladetsky

Seth Ladetsky has spent the better part of two decades helping to drive revenue for Turner Sports. He currently oversees national advertising sales and strategy for Turner Sports’ portfolio of digital brands, including ELEAGUE, NBA Digital, NCAA Digital, March Madness Live, Bleacher Report Live, and the UEFA Champions and Europa Leagues. In addition, he leads a team representing all of Turner Sports’ assets, including the aforementioned leagues, Bleacher Report, and televised sports on TNT and TBS. Based in New York, he reports to Jon Diament, executive vice president of Turner Sports Ad Sales. Ladetsky began his career within CNN’s ad sales division. In 2001, he transferred to the digital side of the business as an account executive and was later promoted to sales manager within Turner Sports Digital. Ladetsky has overseen digital ad sales spanning the entire portfolio of brands across sports, news and entertainment, including CNN.com, TBS.com, adultswim.com and others. In 2011, Ladetsky was promoted to his current title as senior vice president.

Ladetsky currently serves on the Interactive Advertising Bureau’s board of directors and is a charter board
member of the eSports Ad Bureau, which was formed in 2016 to create standards and best practices that
advance marketing and revenue opportunities for the fast-growing eSports industry. He also is a board member for JASA, an organization that helps older New Yorkers remain in their own homes and communities with dignity, independence, and joy. He recently became a committee member of Sports for Youth, an initiative helping more than 12,000 children of all backgrounds, ages and abilities participate in athletic activities.

Ladetsky earned his Bachelor of Arts degree from the University of Pennsylvania, where he pursued a double major in International Relations and Communications. A native of Valley Stream, New York, he now calls Short Hills, New Jersey home with his wife and three children.

Turner Sports, a division of WarnerMedia, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf, along with the UEFA Champions League and UEFA Europa League. The company also manages some of the most popular sports destinations across digital and social platforms including Bleacher Report and its top-rated app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, the NBA App and NBAGLEAGUE.com. Turner Sports launched B/R Live in 2018, a premium live streaming sports platform that serves as the central hub for both the discovery and consumption of live sports content. The streaming service allows fans to find and watch their favorite sports content anywhere, anytime and on the screen of their choice.

Nicole Pike

Nicole Pike is Managing Director of Nielsen’s global esports business. Her mission is to not only help clients understand why esports is an important trend to activate against, but also how to strategically invest themselves while remaining authentic to their own audience and the passionate esports fan base. She has built her career with Nielsen, consulting with key players in the gaming and esports industries, bringing insights and actionability to their strategy around fan engagement, sponsorship, and new product launches. With her expertise, endemic gaming companies, brands, broadcasters, and more have successfully entered and excelled in the fast-paced gaming marketplace. Nicole led Nielsen’s jump into the rapidly expanding global esports market, coordinating experts and products across the well-established Nielsen Games and Nielsen Sports verticals to form the new Nielsen Esports division. Under her leadership, Nielsen has developed a tailored practice area for clients looking to understand the fans, sponsorship opportunities, and future trends in the ever-evolving esports space.

Minard Hamilton

Minard Hamilton is an adviser and investor who supports exceptional entrepreneurs pursuing game-changing opportunities in esports, gaming, mobile and tech. He spent a number of years as an operator at early-stage companies and has extensive experience raising VC financing, refining strategy, and driving growth. Minard has also worked as an adviser to other investors including BITKRAFT Esports Ventures and Tornante. He is the managing partner of Driver Ventures.

Minard’s early career experience includes senior executive roles at JAMDAT Mobile, Electronic Arts, ESPN and Activision, international film distribution and production for Roger Corman, and investment banking at J.P. Morgan. Minard holds an AB in American History from Princeton University and an MBA from the UCLA Anderson School of Management.

2018 Session by Minard Hamilton The Opportunity for Brands, Agencies and Marketers in Esports 9:30 am – 9:45 am

Javon Frazier

Javon Frazier is a digital strategist and serial techpreneur with experience in all areas of the media and entertainment industry, including film, television, music, video games, publishing, web and mobile media. Currently, he serves as Executive Vice President, Business Development and Strategy at Studio71, LP where he oversees strategic business development for digital celebrities. His core competence lies in driving transactional revenue with new product launches, especially mobile games, which remains a personal and professional passion project.

Javon built his repertoire at Marvel, where he spent close to a decade, starting in business development with the studio’s publishing and theatrical divisions. Here he helped launch Iron Man and The Incredible Hulk, before rapidly moving on to the Marvel’s television arm as its Marketing Director, overseeing popular animated television series including Avengers: Earth’s Mightiest Heroes, Iron Man: Armored Adventures and Super Hero Squad. The game-changing moment came when he was appointed Vice President, Games Marketing at Marvel Entertainment, where he launched over 40 games on all platforms worldwide including, LEGO Marvel Super Heroes, and Disney Infinity 2.0 Marvel Super Heroes.

Post Marvel, Javon forayed into digital entertainment with Studio71 US. Among his most notable projects here is the Cyanide and Happiness Joking Hazard Kickstarter, which generated $3.25 Million and ranks as the #2 most funded card game in Kickstarter history. He also oversaw the launch of the Natural Born Pranksters film, which reached the #1 comedy spot on iTunes in the U.S. and the #2 movie overall on the US iTunes charts behind Star Wars: The Force Awakens. His recent conquest is a very successful subscription box service centered around Studio71 creators.

Javon is a native of Los Angeles and a graduate of Brentwood School. Following Brentwood, he went on to receive his BA from the University of California at Berkeley and his MBA from New York University’s Stern School of Business.

Chrissie Scelsi

Chrissie Scelsi is U.S. General Counsel for Wargaming (USA), Inc., where she is responsible for legal and business matters for the company’s operatings in the United States, including esports and licensing. Prior to joining Wargaming, she practiced in entertainment and new media law as principal of Scelsi Entertainment and New Media Law. Ms. Scelsi has served as in house counsel for an international game based-simulations company, where she was responsible for advising on software licensing matters, government contracting and regulatory compliance matters, trademarks, copyright, and corporate issues.

She has served as an editor of the book Computer Games and Virtual Worlds: A New Frontier in Intellectual Property Law, which was published by the ABA Section of Intellectual Property Law, is a chapter contributor to The American Bar Association’s Legal Guide to Video Game Development, and is the author of the PunkLawyer Blog. Ms. Scelsi has served as the Chair of the Entertainment, Arts and Sports Law Section of the Florida Bar. She has been named as one of the top eight Central Florida attorneys with Twitterati status by the Orlando Business Journal based on number of followers for her @punklawyer handle. Ms. Scelsi received her B.B.A. in marketing from Loyola University New Orleans, a J.D. from Saint Louis University School of Law, and a LL.M. in Entertainment and Media Law from Southwestern School of Law.

Mari Takahashi

As one of the top female names in the world of video gaming, “AtomicMari” (2+MM on social media) is a digital pioneer, pop and nerd culture advocate, former prima ballerina and co-founder of the top-ranking gaming brand Smosh Games (7.3MM subscribers), the fastest-growing channel to reach 1 MM on YouTube at launch. Recognized by Forbes as a Top Influencer In Gaming, Mari transitioned her love for video games, adventure and technology into being an advocate for young girls to pursue STEM careers in her philanthropic work with NASA and The Planetary Society. Recently, she starred in beauty giant Olay’s New York Fashion Week “Face Anything” campaign for being a top fearless female in a male- dominated industry.

Kimberly Culp

Kimberly Culp is a Director at Carr McClellan P.C. in the Silicon Valley, where she works with digital media and video game companies to resolve their high-stakes IP and advertising issues. She counsels her clients to help them assess and manage risk on a wide variety matters. When disputes arise, she will represent her clients in state and federal courts.  In all aspects of her practice, Kimberly’s focus is on reaching her client’s strategic goal.

Craig Donato

Craig Donato is the Chief Business Officer at Roblox. He currently oversees Business Development and Developer Relations.

Prior to Roblox, Donato led Business Development and Monetization at Nextdoor, a social network for neighborhoods. He also was the CEO and co-founder of Oodle, a local community marketplace that was acquired by QVC in 2012.

Donato holds an MBA from Stanford Business School and BS in Electrical Engineering from Virginia Tech.

Bjorn Book-Larsson

Bjorn brings more than 20 years of game, platform and SaaS development experience to HTC VIVE, and is excited to help create HTC’s future VR/MR and XR platforms. His teams have created everything from tournament systems, virtual currency systems, global free2play® MMOs all the way to immersive Virtual Reality commerce platforms.

Josh Yguado

Josh Yguado is the Co-founder and President of Jam City where he oversees the company’s operations, growth strategies, and game portfolio—which has repeatedly dominated the top grossing charts of Apple, Google, and Amazon’s app stores. During his time leading the company, Josh was the driving force behind several of Jam City’s milestones including the acquisition of global game studios, exponential user growth, and new product launches.

Josh’s experience in entertainment allows Jam City to build itself as a global leader in mobile entertainment. Before launching Jam City, Josh was Vice President of Fox Entertainment—where helped Fox in its acquisition of Myspace, its creation of Hulu, and its launch of new television networks—led strategic planning for MTV Networks and Nickelodeon, and oversaw corporate development for Univision.

Among other honors, SoCalTech named Josh one of its top “50 Most Influential People” in Southern California’s technology industry and he also sits on the board of The Young Turks—the largest online news show in the world.

Josh received his bachelor’s degree and MBA from Harvard University. He lives in Los Angeles with his family.

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