Seth Ladetsky has spent the better part of two decades helping to drive revenue for Turner Sports. He currently oversees national advertising sales and strategy for Turner Sports’ portfolio of digital brands, including ELEAGUE, NBA Digital, NCAA Digital, March Madness Live, Bleacher Report Live, and the UEFA Champions and Europa Leagues. In addition, he leads a team representing all of Turner Sports’ assets, including the aforementioned leagues, Bleacher Report, and televised sports on TNT and TBS. Based in New York, he reports to Jon Diament, executive vice president of Turner Sports Ad Sales. Ladetsky began his career within CNN’s ad sales division. In 2001, he transferred to the digital side of the business as an account executive and was later promoted to sales manager within Turner Sports Digital. Ladetsky has overseen digital ad sales spanning the entire portfolio of brands across sports, news and entertainment, including CNN.com, TBS.com, adultswim.com and others. In 2011, Ladetsky was promoted to his current title as senior vice president.
Ladetsky currently serves on the Interactive Advertising Bureau’s board of directors and is a charter board
member of the eSports Ad Bureau, which was formed in 2016 to create standards and best practices that
advance marketing and revenue opportunities for the fast-growing eSports industry. He also is a board member for JASA, an organization that helps older New Yorkers remain in their own homes and communities with dignity, independence, and joy. He recently became a committee member of Sports for Youth, an initiative helping more than 12,000 children of all backgrounds, ages and abilities participate in athletic activities.
Ladetsky earned his Bachelor of Arts degree from the University of Pennsylvania, where he pursued a double major in International Relations and Communications. A native of Valley Stream, New York, he now calls Short Hills, New Jersey home with his wife and three children.
Turner Sports, a division of WarnerMedia, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf, along with the UEFA Champions League and UEFA Europa League. The company also manages some of the most popular sports destinations across digital and social platforms including Bleacher Report and its top-rated app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, the NBA App and NBAGLEAGUE.com. Turner Sports launched B/R Live in 2018, a premium live streaming sports platform that serves as the central hub for both the discovery and consumption of live sports content. The streaming service allows fans to find and watch their favorite sports content anywhere, anytime and on the screen of their choice.