Russell Binder

Russell Binder – Franchise Building, Licensing, and Entertainment

Russell Binder, Founder of Striker Entertainment, is a trailblazer in entertainment licensing, merchandising, and media production. A graduate of The University of California Santa Barbara in 1990, Russell boasts over 30 years of industry expertise.

In 2007, he founded Striker Entertainment, setting it apart as the global leader in franchise management. Under Russell’s guidance, Striker has executed at the highest levels of brand licensing for major billion-dollar retail franchises including The Twilight Saga, The Hunger Games, Angry Birds, The Walking Dead, and Five Nights at Freddy’s. Russell’s strategic prowess has made Striker the go-to choice for rights holders seeking unparalleled success.

Russell’s impact extends to media production, with Executive Producer roles in projects like the Candy Crush game show, Creepshow TV, and the record-breaking Five Nights at Freddy’s movie with several well know IPs in various stages of development. His foray into publishing, exemplified by the TV-optioned “Blood and Gold – The Legend of Joaquin Murrieta” and a middle-grade series concept, showcases Russell’s versatile approach to storytelling.

Beyond Striker, Russell advises influential companies in the video game, IP, and podcasting ecosystems, is a Venture Partner and IP Advisor to Griffin Gaming Partners, and he actively contributes to the licensing trade organization (LIMA).  Russell is a regular speaker at forums and universities on the topic of transmedia and franchise building.  Russell is also a very proud dad of his two young adults and three “oodles”.