Mikko Setala

Mikko Setala

Mikko Setala joined Rovio Entertainment in 2006 as the Chairman of the Board and has also served Rovio as the CFO and EVP of Corporate Development. Living currently in Los Angeles, he is the President of the Rovio subsidiaries in North America.

Mikko’s background is in the software industry and he has been an entrepreneur, worked as an executive in major software companies and also as the CEO of a listed company. Mikko has written two books and acts as an angel investor and board member.

Mikko has a M.Sc. degree from Helsinki University of Technology.


Josh Yguado

Josh Yguado is the Co-founder and President of Jam City where he oversees the company’s operations, growth strategies, and game portfolio—which has repeatedly dominated the top grossing charts of Apple, Google, and Amazon’s app stores. During his time leading the company, Josh was the driving force behind several of Jam City’s milestones including the acquisition of global game studios, exponential user growth, and new product launches.

Josh’s experience in entertainment allows Jam City to build itself as a global leader in mobile entertainment. Before launching Jam City, Josh was Vice President of Fox Entertainment—where helped Fox in its acquisition of Myspace, its creation of Hulu, and its launch of new television networks—led strategic planning for MTV Networks and Nickelodeon, and oversaw corporate development for Univision.

Among other honors, SoCalTech named Josh one of its top “50 Most Influential People” in Southern California’s technology industry and he also sits on the board of The Young Turks—the largest online news show in the world.

Josh received his bachelor’s degree and MBA from Harvard University. He lives in Los Angeles with his family.

Jonathan Anastas

At Activision, Jonathan leads all Social and Digital Marketing across the company’s many brands. Anastas helped Call of Duty, Black Ops 2 and Call of Duty Modern Warfare 3 (MW3) both reach one billion dollars in Entertainment Industry record time periods, making COD the world’s largest entertainment property for the third year running. In
addition, Call of Duty has built the largest game franchise fan base on Facebook, Twitter, Google Plus, Instagram and YouTube. Call of Duty has won there Effies in three years, including the Grand Effie. Jonathan also contributed to Skylander’s place as the number 1 kids property of 2011 and Q1 2012, selling over a billion dollars in revenue. Prior, Jonathan ran Call of Duty’s Digital business, selling a world record 23 million map packs and generating $400 million dollars. Anastas was initially hired in 2010 to run all Global marketing for Activision’s Guitar Hero brand. Call of Duty and Guitar Hero represent the #1 and #3 all-time best-selling video game franchises.

Before joining Activision, Jonathan most recently served as Vice President, Head of Global Marketing for Atari, the legendary video game publisher. At Atari, Jonathan drove the shift to Digital marketing and distribution channels as the company’s primary selling tools. he also led the evolution from the traditional category practices of launch and awareness-based advertising to customer acquisition-based marketing, retention and CRM.

Anastas spent more than 15 years in the advertising agency business, most recently as President of Tribal DDB’s Redurban division, an Omnicom-owned digital agency where he oversaw US launch offices in New
York and Dallas. Before joining Tribal DDB, Jonathan held a number of management and account service roles at agencies including Mullen, Saatchi & Saatchi (co-founding and leading their West Coast
Interactive team) and early Omnicom digital agency THINK New Ideas, rising to the level of Executive Vice President and Managing Director. His clients included categories as varied as automotive (Toyota,
Bentley & Rolls-Royce, Mitsubishi), QSR (Arby’s), technology/gaming (Oracle, Network Associates, Time Warner Cable, Vivendi Games, Disney Interactive) and e-commerce.

Anastas is recognized as an early advocate of Digital marketing, Social and true idea-based integration across many mediums.

Rob Pardo

Rob has worked in the game industry as a game designer, executive and producer for over 20 years. For most of his career he worked at Blizzard Entertainment where he most recently served as their Chief Creative Officer. Rob is best known for his work as the Lead Designer on StarCraft: Brood War, Warcraft III and World of Warcraft. Based on the achievements of Blizzard games under his direction, Pardo was recognized by Time Magazine as one of the 100 most influential people in the world and The Wall Street Journal named him as one of the top 25 power players in the game industry. During his time at Blizzard, Rob was fundamental in building the game design department and culture within the company and mentoring all the senior designers within the studio. Before Rob left the studio in 2014, he was able to launch Hearthstone: Heroes of Warcraft as the Executive Producer.