Mary Ermitanio is a managing consultant for Manatt Digital and Technology, the business consulting arm of national law firm Manatt, Phelps & Phillips, LLP. Mary works with technology, entertainment and consumer products companies to develop and execute growth strategies, pursue new market opportunities and maximize strategic investments. Mary has partnered with companies across all stages on projects ranging from launching a new e-commerce venture to advising on a production studio’s international expansion and partnerships. Her experience includes: building and executing business plans and go-to-market for various early stage AI, adtech and mixed reality companies; defining the growth roadmap for an emerging media company; and evaluating a potential acquisition for a national media company.
Prior to Manatt, Mary worked with the major studios, where she provided data and insights to inform marketing, product development and distribution strategies and managed large scale software implementation work streams. She is passionate about the future of entertainment and consumption and excited about working with great companies to build and grow game-changing products and experiences.