Liam Callahan is an industry analyst for Video and PC Games at NPD. Besides producing day-to-day analysis for clients and developing presentations, Liam is primarily responsible for the Games Market Dynamics reports which quantify consumer spending activities beyond new physical purchases at retail. Liam advises ongoing enhancements to the surveys and products along with producing the key finding for reports. Liam has worked at NPD for 10 years in a variety of roles covering new product launches, product management and consumer surveys.
Liam has been quoted in news outlets such as The New York Times, USA Today, MSNBC, and industry sites such as Gamasutra, GamesIndustry International, and Joystiq.
Besides his strength in finding meaning behind the numbers, Liam is an avid gamer with firsthand knowledge of digital gaming.
Liam has his M.B.A. from the School of Management at Binghamton University with a concentration in Marketing.