Julia heads up the virtual reality division of the award-winning commercial production company, Tool of North America. For nearly twenty years the company has mastered the art of visual storytelling through video, interactive installations, and digital experiences, receiving honors from the Emmys, Oscars, Webbys, Cannes Lions, and more. Before joining Tool, Julia helped launch the Future of StoryTelling in New York and was integral to growing the company from a small start-up to an oversubscribed thought leadership summit and online community of over half a million followers. At FoST Julia specialized in programming and curation, exhibition production, and partnership development, working with world class brands like Adobe, American Express, General Electric, Google, Microsoft, and Time Warner. She helped produce the internationally traveling show “Sensory Stories: An Exhibition of New Narrative Experiences,” which premiered in New York and traveled to Montreal, attracting over 40,000 visitors. She also organized “A Closer Look,” VR salon with leadership from Oculus Story Studios, Tribeca Film Festival, and Sundance New Frontier and has also worked as a consultant and advisor to VR tech start-ups.