Jenna Seiden currently serves as Vice President of Business Development at Niantic Labs where she leads efforts across Publishing, Mapping, AR Platforms, Telco, and Headsets. She also serves on the committee for Niantic Ventures. She began her career in sports marketing at the NBA then began a decade long career in entertainment as an agent and producer in TV until finding herself in executive roles in video games and AR/VR at CAA, Xbox, Maker Studios, HTC, and Meta. Jenna is an advisor to multiple XR native studios and venture funds. She is also the co-founder of Zambezi Partners, an AI and IoT solutioning company for conservation and sustainability.