Germaine Gioia

Germaine Gioia and Playlife Company work with brand holders, digital developers, manufacturers and distributors to connect and create strategies that maximize their potential in the on and offline world.

Playlife focuses on creating branded mobile and console games, developing licenses across merchandise categories, and delivering global distribution solutions.

Playlife also introduces appropriate developers with top-tier brands to facilitate innovative brand-driven content. The company represents a variety of premier properties, digital developers, manufacturers, and distribution solutions, including Dorna Sports’ MotoGP, Nitro Circus, Play Mechanix’ Big Buck Hunter, Chuck Norris, the luchadors of Masked Republic, toy manufacturer Nanostad/Kick Off Games, Deeproots pinball, Kaboom LATAM, and more.