Dustin Callif is currently the Managing Partner of Tool of North America, a creative production partner based in Los Angeles. Since starting at the company in 2009 to spearhead the creation of the digital team, Dustin has led Tool to receive an overwhelming amount of praise and awards from the industry. While racking in the awards for his work, he has been able to help bring on several interactive directors and some of the top creative digital producers and technologists.
With the addition and supervision of Tool’s digital team, Dustin has led the company into immersive platforms and have taken on projects of their own, such as their first project of 2018, “Modern Love AR,” an AR experience that commemorated the life of David Bowie through an interactive mobile experience; and Tool director Kevin Cornish helped launch “Fall in Love VR,” an interactive VR experience inspired by The New York Times’ article “The 36 Questions That Lead to Love,” and was shortlisted for a Cannes Innovation Lion at the 2017 Festival. Other notable projects include Macallan’s New York City VR pop-up “Gallery 12”, Amazon Prime’s “Battle Cars Live” and Toyota’s “RAVtivity”. Tool has also won over 300 accolades, including industry A Lists (every year since 2009 when Dustin started), SXSW’s Interactive Best in Show, two Emmy awards and the Palme d’Or at the 2016 Cannes Lions Festival.