Dave Madden joined EA in 2011 as the Senior Vice President of Global Brand Partnerships. In his role at EA, Mr. Madden oversees company media solutions activity on a global basis, including advertising technology, revenue generation and brand partnerships across console, mobile, online and experiential. He is focused on building a leading edge partnership and media tech platform that helps brands engage and delight players through adding value to their gaming experiences both in and around EA games.
Prior to joining EA, Mr. Madden ran business operations at WildTangent Inc., as its Executive Vice President of Sales, Marketing and Business Development. During his tenure there, WildTangent emerged as an industry leader with its distributed games service and its unique BrandBoost advertising platform. Before WildTangent, Mr. Madden was the Executive Vice President of Sales and Marketing at News Digital Media, the internet division of News Corporation and prior to that, got his start in media as the Associate Publisher of Runner’s World Magazine.
Mr. Madden currently serves on the Advisory Board of the LMU M-School and the Mobile Growth UA Fellowship.