As Head of Gaming Strategy at Facebook, Ali is responsible for developing longer-term marketing strategies to allow these verticals to best leverage Facebook’s platform to grow their business and engage their audiences. As a former gaming entrepreneur, he will also partner with product marketing and development to provide the voice of the industry and help influence product roadmaps across Facebook.
Prior to joining Facebook, Ali was co-founder and CEO of Onside Sports, a mobile app startup in the sports betting market, where he continues to serve on the board. Before that he was COO and co-founder at Lionside, a sports social gaming company built on the Facebook platform, which was later sold to DeNA. Having also worked at Electronic Arts, he brings a balanced understanding of console and mobile gaming.
Ali also brings deep experience in online advertising, having led the product development of the industry’s first dynamic creative optimization server at Tumri. He was also GM at online marketing platform Adteractive, where he led the incentive marketing business, and worked with sophisticated DR advertisers like University of Phoenix and Netflix.
When not playing games, or watching sports, Ali likes to spend his time cooking. He holds a Bachelor of Science in Electrical Engineering, a Master’s degree in Applied Mathematics both from Queen’s University, and a MBA from Stanford University.