Aadit Parikh

Aadit Parikh is a member of the Entertainment and Enterprise team for the US at Sony Ventures, where he leads Sony’s sports investments and invests across gaming, media, and live entertainment. He sources and executes deals across Sony’s ecosystem, working hand in hand with PlayStation, Sony Pictures, Sony Music, and Hawkeye to connect breakout founders with Sony’s global platforms and audiences. His investments span sports technology, gaming studios, interactive content, and next-generation fan experiences, including Noodle Cat Games, Nexus and Tixr,.

Aadit brings a deal-focused background spanning M&A and private markets. He began his career in mergers and acquisitions advisory at Sonenshine Partners, and later invested across private equity at Portfolio Advisors, giving him a full-cycle perspective on how companies are built, financed, and scaled.