View From The Top: Monetizing the The Next Wave of Esports
Competitive gaming tournaments have been packing stadiums and drawing record viewers online for some time, and are increasingly becoming part of the network and cable television mix. What do the next few years look like for the growth of Esports programming in television broadcast? How are esports rights deals likely to evolve? What is the opportunity for shoulder and behind the scenes content? When will we see the first mainstream cross-over talent? What is the expected esports monetization mix in the years to come?