The Growth of Mobile Games: What’s Next in Creativity & Innovation?
Mobile gaming saw a huge increase in popularity during 2020’s lockdowns. Nearly every metric is up — in-app purchases, engagement, conversion rates and ad demand – and it’s translating into revenue. However, creativity and innovation is needed for growth to sustain for the long-term. How will mobile games developers and publishers retain these new users? This panel of industry leaders will discuss where the next wave of creativity and innovation will come from and how they see the industry evolving as 2021 progresses.
Itamar Benedy, Co-Founder & CEO, Anzu.io
Brandon Cubillas, Head of Industry for App Gaming at Google
Gabrielle Heyman, Head of Global Ad Sales, Zynga
Kyu Lee, President, GAMEVIL COM2US USA
Liz Waldeck Pinckert, VP, Business Development Supply North America and Europe, AdColony
Moderator: Chris Younger, President, Ayzenberg