The Growth of Mobile Games: What’s Next in Creativity & Innovation?
The mobile games market topped $93 billion in revenue in 2021, representing 52% of the global games market, while the number of active smartphones globally reached 4.6 billion (source: Newzoo). Nearly every metric is up — in-app purchases, engagement, conversion rates and ad demand – and it’s translating into revenue. However, creativity and innovation is needed for growth to sustain for the long-term. How will mobile games developers and publishers retain these new users? This panel of industry leaders will discuss where the next wave of creativity and innovation will come from and how they see the industry evolving as 2022 progresses.
Panelists:
Bao Dong, Strategic Partner Manager, Google
Terry Li, SVP of Emerging Business and General Manager of Games, Crunchyroll
Jill Wilson, Founder & CEO, Robin Games
Sabaa Rehmani, GM, Covet Fashion, EA Mobile
Moderator: Chris Younger, President, Ayzenberg