MONETIZATION TRACK – The Future of Game Monetization

This panel will discuss the mix of monetization methods today and in the future. Will the current focus on in-app purchases and free to play games give way to a bigger role for ad monetization? What will the monetization mix look like in the future?

Panelists
Steve Carlin, Game Executive, Formerly at Ubisoft
Rob Dyer, SVP Global Developer Relations, Tapjoy
Jon Walsh, CEO, Fuse Powered
Lina Chen, CEO & Co-Founder, Nix Hydra
Moderator: Liam Callahan, Director, Games Industry Analyst, The NPD Group, Inc.