MONETIZATION TRACK – Mobile Games: Strategies for Cost-Efficient User Acquisition
This panel will focus on cost-efficient strategies for user acquisition in mobile games by discussing paid user acquisition and how to acquire valuable players in the most cost-effective manner by leveraging video as well as interstitial ads. This panel will discuss the marketing technologies, platforms, analytics, social outlets and traffic sources needed to succeed in the competitive mobile games landscape today.
Eugene Youn, CRO, Ninja Metrics
Paul Cutsinger, Chief Evangelist, Amazon Appstore, Amazon
Blair Ethington, SVP of Marketing & Brands, Crowdstar
Jamison Selby, VP of Games, b spot
Moderator: Gordon Bellamy, Visiting Scholar, USC