The Growth of Mobile Games: What’s Next in Creativity & Innovation?
Every sign is that the mobile games market has continued to grow during the pandemic. Nearly every metric is up — in-app purchases, engagement, conversion rates and ad demand – and it’s translating into revenue. However, creativity and innovation is needed for growth to sustain for the long-term. This panel of industry leaders will discuss where the next wave of creativity and innovation will come from and how they see the industry evolving during the pandemic and beyond.
Speakers:
Lisa Anderson, SVP, Studio Operations, Jam City
Andrew Paradise, CEO, Skillz
Chris Petrovic, SVP and Head of Corporate Strategy, M&A & Business Development, Zynga
Soojeong Song, Strategic Partner Manager, Google
Mark Van Ryswyk, Executive Vice President, Glu Mobile
Moderator: Chris Younger, President, Ayzenberg Group