10 May 2021
2:00 pm - 2:45 pm
Fireside Chat with Electronic Arts’ Samantha Ryan
Over the years, Samantha Ryan has been at the helm of several successful game franchises that have earned legions of invested fans across the globe, including one of the most popular gaming franchises of all time in The Sims.
Game development is a unique blend of entertainment and technology. This fireside chat will explore what it takes to manage and evolve a successful franchise into the future. We’ll discuss the unique balancing act of honoring a franchise’s treasured history and meeting the needs of new players entering the franchise for the first time.
Featuring Samantha Ryan, SVP & Group GM, Electronic Arts, interviewed by Margaret Wallace, Director of Business Development, Tilting Point