DISTRIBUTION TRACK – Playing for Real: How eSports is Changing the Game
One in ten Americans regular watches competitive video gaming. Last year, eSports attracted more viewers than the MLB World Series and the NBA Finals. In a saturated digital media market, a growing crowd of gamers has turned to eSports to share experiences that transcend the digital. Herein lies a new touchpoint to reconnect with the tech-savvy and affluent gamer audience. Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming today counts over 70 million spectators and presents a unique, new avenue in the entertainment market.
Donald Reilley, EVP, Global Ad Sales and Operations, Major League Gaming
Todd Peterson, Founder, AlphaDraft
Abe Gottesman, Senior Director of Sales & Business Development, Azubu
Jason Xu, CEO, Battlefy
Moderator: Joost van Dreunen, CEO & Co-Founder, SuperData Research