Creating Blockbusters: The Role of Games & Interactivity in Developing Entertainment Franchises
Major movie studios, television networks and gaming studios have increasingly embraced the notion of storytelling across mediums with a focus on building long-lasting entertainment franchises that engage audiences through the artful and well-planned use of multiple-media platforms. The panel will discuss the important role that games and interactive entertainment are serving as a means of connecting people during the current quarantine period and how that dynamic is likely to change the role that game play and interactivity will play in the future development of entertainment franchises.
Lydia Bottegoni, EVP, Story & Franchise Development, Blizzard Entertainment
Daniel Engelhardt, SVP, Interactive Ventures & Games, Lionsgate
Jeff Gomez, CEO, Starlight Runner Entertainment
Morgan Kruger, COO, MWM Universe (a division of Madison Wells Media)
Jeremy Padawer, Partner, Jazwares
Moderator: Chris Heatherly, former EVP of Games & Digital Platforms, NBCUniversal