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2011 Speakers Include:

Phil Alberstat, Partner, Fuel Industries Inc.

Philip Alberstat is a partner of Fuel Industries Inc. Fuel Industries Inc. specializes in the creation and production of social media games,and branded entertainment properties. Fuel has created branded content properties for clients such as Microsoft, Nokia, American Express, McDonalds, Fedex, HBO and many others.

Prior to 49 North/Fuel Industries, Philip was an agent with the William Morris Agency, a key member of the agency's independent film division, William Morris Independent. He was involved in the packaging, financing and selling of more than seventy-five films. Some of the many films he was involved with included, "Thank You For Smoking" (directed by Jason Reitman, “Juno”), Oscar Nominee, "Away From Her," " Factory Girl," " Bobby," and numerous others.

In his capacity as an agent, Philip also handled all of the day to day business affairs of the division and worked closely with the agency's corporate division and many of the agency's writers, directors and actors.

From 1991 to 2004, Philip was a lawyer based in London, England and held various legal positions. He was a partner with City firm Osborne Clarke and prior to this, was Head Of Media at Baker McKenzie's London office. During this time, he established himself as a leading expert in the areas of film finance and media law.

While working as a lawyer, Philip was very active as a writer of numerous books and legal articles. His books include, "The Insiders Guide To Film Finance" (pub. 2004 Elsevier), " Law And The Media" ,(pub. Focal Press 2005) and "The Independent Producers Guide To Film And TV Contracts",( pub. Focal Press 1999).

Philip speaks frequently on film and film finance related panels and seminars. He is on the board of Entertainment Law Review and the British Independent Film Awards(BIFAS). He was a recipient of the UK's Lawyer/Hifal Award as Solicitor of the Year and is listed in both the Legal 500 and Chambers as an expert in film finance and media law. In addition to his legal writing he has produced several television and theatrical feature films.

He won an Emmy in 2004 for the film, "The Incredible Mrs. Ritchie," for Showtime. He was previously nominated in 1993 for an Emmy for the film, "The Song Spinner," (Showtime).

Philip holds a Bachelor of Science (Biology) and a Bachelor of Arts (History) from Dalhousie University in Canada and a Law degree(LLB) from University College London and The London School of Economics.

He is married, has two children and resides in Los Angeles.
Jay Baage, VP of Content, Digital Media Wire
Event Director,
LA Games Conference

Jay Baage, both a "suit" and a creative, is a Sweden-born media professional, focused on shepherding media and brand properties from an analog to a digital world. Jay plays a key role at Digital Media Wire (DMW), a leading provider of news, financial information and conferences for media professionals. He keeps tabs of the most innovative companies and manages many of DMW’s most significant advertising and sponsorship relationships across its events and publishing properties. His clients range from Fortune 500 companies to start-ups and cover such industries as games, music, film, television, publishing, mobile and internet commerce. He has furthermore transformed the company’s approach to marketing by audience and community development through social media. He has during his career established high-profile strategic partnerships with other leading industry organizations such as PGA, SAG, GDA, CTIA, E3 and Canadian Music Week and connected senior executives in the media and entertainment industries, leading to high level deals.
Mari Baker, President & CEO, PlayFirst

Mari Baker is president and CEO of PlayFirst, Inc. PlayFirst's mission is to deliver delightful play to everybody, every day. Over 550 million people have played PlayFirst's hit franchise, Diner Dash.

Prior to PlayFirst, Mari was CEO of Navigenics, a company she helped incubate while an executive-in-residence at the venture capital firm, Kleiner Perkins Caulfield and Byers. Previously, as president and CEO of BabyCenter, an online site for moms, Mari drove market leading growth and managed the eventual acquisition by Johnson & Johnson. Mari established herself as a premier consumer marketer at Intuit where she built Quicken into the world's most popular personal finance software. Mari currently serves as an emeritus trustee of Stanford University and director of Cozi Group, Inc. She has been recognized in the San Mateo County Women's Hall of Fame, Fortune's list of Silicon Valley's Most Influential Women, and Advertising Age's Top 100.

Mari is a graduate from Stanford University and holds degrees in economics and sociology.
Gordon Bellamy, Executive Director, IGDA

Gordon has served as the Executive Director of the International Game Developers Association since November 2010.

He has spent the past seventeen years producing and marketing interactive content. He also develops strategic business partnerships with video game publishers, social media developers and technology partners.

As an executive consultant for MTV, Bellamy provided creative guidance on the content, direction and strategic marketing partnerships for the annual Spike TV Video Game Awards show and the highly rated weekly program GameTrailers TV with Geoff Keighley, also on Spike TV. Previously, he was Executive Director of the game industry's trade organization, the Academy of Interactive Arts and Sciences. Bellamy has also played key business and product development roles at Electronic Arts, where he was named the company's Rookie of the Year for his work on the best-selling Madden Football franchise, THQ, and Activision subsidiary, Z-AXIS. Gordon previously served as Chair of the Board of the International Game Developers Association and serves as a judge for the Promax/BDA MI6 Awards, which celebrate the best in marketing, advertising and design within interactive and game entertainment. He earned a BA degree from Harvard College in engineering, where he was also a John Harvard scholar and an AT&T/Bell Labs Engineering scholar. Gordon resides in Los Angeles, California and can be reached via
Danny Bilson, EVP, Core Games, THQ

As executive vice president, Core Games, Bilson oversees production and marketing across THQ’s core gaming product portfolio, which includes action, shooter, strategy, racing and fighting games. Most recently, Bilson served as senior vice president of creative development for THQ.

Bilson has more than 20 years of writing, directing and creative development experience in all major entertainment media, including video games, film, television and comic books. Prior to joining THQ, he served as vice president of intellectual property development and creative director for Electronic Arts’ worldwide studios.

As vice president of Intellectual Property Development for Electronic Arts, Bilson provided creative direction for some of the most successful video games in the history of the industry including The Sims™ (as co-producer), Medal of Honor™, James Bond, and the Harry Potter™ franchises, among others. As writer, producer and director, Danny Bilson's credits include the creation of The Sentinel (1996), Human Target (1992) and The Flash (1990) television series; The Rocketeer (1991) feature film; and the Trancers (1985) movie series
Lee Clancy Jr., SVP, Product Management & GM, Direct Revenue, IMVU

Lee (avatar "Leetri") joined IMVU in September 2008 from Yahoo!, where he was Senior Director for Community Products. At Yahoo!, Lee also led product management for Yahoo! Groups, a global community of 110 million users, and Yahoo! Personals, the most visited destination in the dating market. Prior to Yahoo!, Lee co-founded a music-focused social networking startup and advised entertainment and media clients as a Principal Consultant in PricewaterhouseCoopers' corporate strategy consulting group.

Lee earned a B.A. in Spanish Literature from Amherst College, an M.B.A. from Cornell University, and an M.A. in International Relations from The Fletcher School of Law and Diplomacy at Tufts University.

Lee enjoys running, yoga, and getting outdoors with his wife and two great kids. Fluent in Spanish and French, he is a rabidly passionate fan of Sevilla FC.
Geoff Cook, CEO, myYearbook

Geoff is now the CEO of his third multi-million dollar Internet enterprise, all grown from zero traffic and zero revenue to significant market-leading properties. In 1997, at age 19, Geoff founded and from a Harvard dorm room. Each property dominated their respective niches: admissions essay and resume writing help. He then sold his companies to The Thomson Corporation where he led the Consumer Market Group for a Thomson Learning division, departing Thomson in 2005. Geoff has been featured in Wired, Rolling Stone, ABC News, CNBC, and USA Today. In 2005, Geoff became the CEO of myYearbook, joining forces with his siblings. Geoff was instrumental in raising $20+ million in angel financing, venture capital, and venture debt to build the young company into the largest US social media site. Geoff has an A.B. in Economics from Harvard University and lives in New Jersey with his wife Kerri and daughters Madeline and Elyse.
Rex Cook, Founder/Executive Creative Director, AvatarLabs

With over 16 years experience in film advertising, motion graphics and online design, award-winning Executive Creative Director Rex Cook founded AvatarLabs in 2001. Previously, Rex has been responsible for such high-profile projects as theatrical motion logos for Warner Brothers and Imagine Films, trailer graphics for hundreds of major films such as "Harry Potter and the Sorcerer's Stone" and "Independence Day," and produced main titles for dozens of films including "Batman Forever", "Batman and Robin" and more. At AvatarLabs, Rex utilizes the technological and creative expertise of his hand picked team of designers and developers to provide inspired and exceptional solutions for online and mobile channels. The company has been behind online and mobile marketing campaigns for such major hit films as “Alice in Wonderland,” “Avatar,” the “Harry Potter” series, “Star Trek,” “Ice Age 3,” “The Hangover,” “The Dark Knight,” “Wall-E,” and “Benjamin Button,” among many others. The agency has also created iPhone games for films such as “Bolt,” as well as independent iPhone apps such as Rhythm Racer 1 and 2, Poo Log and many others, accounting for over three million downloads worldwide. The agency’s expertise has also led to work for Playstation, Lexus, Yahoo!, the NFL, Major League Baseball and DirecTV. Rex has spoken at a number of industry events including AFI and Promax BDA.
Ethan Daniel, Chief Marketing Officer, TDVision Systems

Ethan Daniel Schur is the Chief Marketing Officer of TDVision Systems. Ethan’s half decade of work at TDVision Systems has taken him to military installations, Hollywood studios, CE manufacturers, broadcasters and more, all across the world, in pursuit of massive adoption of 3D to the Home. Ethan’s background is in the video game industry where he worked with Electronics Arts on major gaming franchises. Ethan has served as the the chair of the 3D@Home Consortium’s worldwide promotional group and is a board member of the 3D Film Festival. Ethan is TDVision’s Chief Standards Engineer representing TDVision Systems at SMPTE, ATSC, SCTE, 3D@Home, 3D Consortium, SID, ICDM and other groups related to 3D to the Home. Ethan was the program chair and agenda organizer of “3D Technology Update for Display Professionals” put on by the Society of Information Display. Ethan has been an expert guest speaker at dozens of industry events ranging from the Hollywood Post Alliance Tech Retreat, to the Korean Electronics Grande Faire. Ethan runs two stereoscopic groups on LinkedIn with over 500 members. Ethan is an SPIE author for Stereoscopic Displays and Applications and is published in the 2009 SD&A proceedings. Ethan represented TDVision and received the 2009 “TV Innovation Award” from IMS research in the field of 3DTV.
Kurt Davis, VP of Business Development, Boku

Kurt is VP of Business Development / Sales at Boku where he works with merchants and publishers of all sorts. Previous to Boku he lead Business Development efforts at Funmobility where he worked with carriers, OEM’s, and media partners. Kurt started his career working in strategic investing at GE Asia Pacific Technology Fund in Hong Kong and Mitsui Ventures in Silicon Valley.
Olivier Delfosse, VP, Interactive, Mobile & Digital Content, FremantleMedia Enterprises, North America

Olivier Delfosse is the Vice President, Interactive, Mobile and Digital Content, North America for FremantleMedia Enterprises (FME), based in the company’s offices in Burbank, California.

At FME Olivier is responsible for all sales, product development, marketing and new business initiatives for interactive, mobile and digital content in North America across the whole spectrum of FremantleMedia’s television shows and third party brands. These include American Idol, America’s Got Talent, The Price Is Right, Family Feud, Let’s Make A Deal, as well as the much anticipated US version of The X Factor .

Delfosse has grown his business with great success working across all new gaming platforms, including high profile and groundbreaking successes with the Family Feud and The Price Is Right brands in the mobile gaming, iPhone/iPad and Facebook gaming arenas. Delfosse also oversaw a company investment and partnership in a portfolio of original IP games for Facebook with a variety of development partners.

On the digital content front, Delfosse is responsible for overseeing digital extensions for all major FremantleMedia brands, while also brokering deals for original digital content. Delfosse’s most recent successes include a 12 city online travel series for MSN, sponsored by Buick called re:discover, and a choose-your-own-adventure series on YouTube sponsored by AXE called, The Teleporter.
Michael Doron, VP, Americas, Deutsche Telekom, Inc., Business Partner of ClickandBuy International

Michael Doron serves as ClickandBuy’s VP, of The Americas Michael has increased sales by over 300% and gained new business from major companies such as McAfee, FXDD, OfferPal, Live Gamer, Artix Entertainment, Perfect World Entertainment, Hi5, and Super Rewards.

In his role as VP, The Americas, Michael spearheading ClickandBuy’s growth into Latin America with an emphasis on the Brazilian market and, in addition, is expanding the company’s verticals to financial services, Massively multiplayer online role-playing games (MMORPG) and Casual Games, Physical retailers, social networking, and paid content .

Michael is an entrepreneurial executive who has a wide breadth of experience in successfully managing business development, sales, strategic marketing and operations for all types of companies, including start-ups, Web 2.0 companies and financial services corporations.

Before arriving at ClickandBuy, he was the Director of Business Development for Softchoice and the Director, Global Sales for Broker Processing Service. Michael is a graduate of George Washington University and currently resides in New York City.
Clive Downie, VP, Marketing, ngmoco:)

Clive Downie serves as the head of first party development and chief marketing officer for leading mobile entertainment company ngmoco.

In this expansive role, Downie manages all first party game development overseeing internal studios including ngmoco, Freeverse, Stumptown Game Machine and more. He and his teams are responsible for revenue generation through hit game creation, marketing efforts and live tactics and advertising channels.

Downie brings to ngmoco a background of nearly 20 years in interactive entertainment. Previous to ngmoco he spent 15 years at Electronic Arts in various marketing positions, including head of the FIFA Soccer business, Need for Speed franchises and Command & Conquer. Downie has also worked on popular franchises and IPs including The Bard’s Tale, Prince of Persia, Populous and the Strike series.

He loves figuring out just what it is that people want.
Ranah Edelin, COO, Raptr

Ranah is the COO at Raptr. Raptr is a popular social utility that tracks your gameplay across the PC, Xbox 360, and PS3 and allows you to see when your friends are playing across these different platforms. Raptr also enables social discovery of new games and the rediscovery of older games. Prior to joining Raptr, Ranah was a VP at EA; before that he was co-founder and CEO of SingShot Media, the online karaoke website that he co-founded in 2006 and that EA acquired in 2007. Ranah also worked at RealNetworks/ and was part of the founding team that built the award-winning Rhapsody digital music service. Ranah was VP/GM of Business Development, Corporate Development, and International at RealNetworks. Ranah has an MBA from the Stanford Graduate School of Business and a BA from Brown University. He also received a Japanese government scholarship to study at Nagoya University and is a Japanese language speaker.
Phil Eisler, General Manager, 3D Vision, NVIDIA Corporation

Phil Eisler is General Manager of NVIDIA’s 3D Vision line of active shutter glasses for PC monitors, notebooks and all-in-one computers. Since launching at CES 2009, 3D Vision has become the number 1 stereoscopic 3D solution for PCs with over 400 computer games supported in stereographic 3D in addition to support for viewing stereo photographs and Blu-ray disks in 3D. Currently, NVIDIA is developing methods for IP broadcast of 3D video with partners in the PC industry. Prior to joining NVIDIA, Mr. Eisler worked in leadership positions at Advanced Micro Devices and ATI Technologies for 14 years in graphics processor, digital TV and chipset divisions.Mr. Eisler holds a bachelors degree in Electrical Engineering from Queen’s University in Kingston, Ontario and an MBA from the Ivey School of Business at the University of Western Ontario.
John Fletcher, Analyst, SNL Kagan

With a decade of experience in media and technology market research, John Fletcher has covered a number of media sectors for SNL Kagan and has been focused full time on mobile entertainment since 2007. John started analyzing mobile entertainment in 2001 and has authored several databooks on the subject including the Economics of Mobile Games which ranks US mobile publishers by revenue and EBITDA. Mr. Fletcher frequently speaks at industry conferences and has been quoted by The Wall Street Journal, NY Times, The Hollywood Reporter and others.
Josh Fraser, VP, Business Development, RightScale

Josh Fraser is the vice president of Business Development at RightScale, where he is responsible for all sales and business development initiatives. Prior to RightScale, he held executive management positions at public and private companies, including vice president of Business Development at CallWave, a publicly traded provider of SaaS-based unified communications solutions, and general manager at Student Advantage, a leading marketing and transaction services provider to higher education. He also held business development and analyst roles at Starwave / Fraser holds a bachelor's degree in finance from Villanova University.
Mark Friedler, Partner, Worlds and Games, LLC.

Mark co-founded strategic consulting firm, Worlds and Games, LLC., focusing on games, community, ads, and virtual worlds growth strategies and tactics. He is currently coaching CEOs and senior executives building their businesses and speaking to business groups.
Eric Goldberg, Managing Director, Crossover Technologies

Eric is a 30-year veteran of the game, consumer online, and wireless data industries, serving in capacities ranging from game designer to executive.

Since 2002, Eric is or has been a board member of, advisor or consultant to AOL, AT&T Wireless, Centerscore, Digital Chocolate, Electronic Arts, Exponential Entertainment, Gaia Online, HipLogic, In-Fusio, Juice Wireless, Kayak (dba Blaze), Lifetime, LimeLife, Meredith, Mforma (dba Hands-On Mobile), Moloon, Openwave, PaymentOne, PickTeams (fka GoCrossCampus), Reaxion, rmbrME, Thumbplay, Unplugged, Vindigo, Warner Music, YouPlus, and two US venture capital firms.

Eric was most recently the President and Co-Founder of Unplugged, for which he secured distribution with four of the five largest North American carriers. Previously, he served as President and Founder of Crossover Technologies, one of the first consumer online companies, for which he secured AOL, BMG, Discovery Channel, Intel, Microsoft, Prodigy (IBM/Sears/CBS joint venture), Random House, Sony, Time Warner, and Viacom as clients and distribution partners; and, prior to that, as President of West End Games, the adventure game company for which he published, among 40+ titles, Star Wars, Ghostbusters, Star Trek, and Junta. His award-winning games include Paranoia, Tales of the Arabian Nights, The Tom Peters Business School in a Box, and MadMaze, the first online game to draw one million players. He is a three-time winner of the Origins Award for Best Role-Playing Game and a two-time winner of the Game Designers Guild Select Award.

Eric is a regular speaker at the major North American games, wireless and online conferences, including CTIA, MECCA, Internet World, The Conference Board, DMW, GDC, GDC Mobile, MES, AGC, MGC, LA Games Conference, and E3, and has served as a programs advisor or advisory board member for the latter six conferences. He was previously a board member for the New York New Media Association and New York University’s Center for Advanced Digital Applications.
Jeff Gomez, CEO & President, Starlightrunner EntertainmentJeff Gomez, CEO & President, Starlightrunner Entertainment

Jeff Gomez is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation.

As CEO of Starlight Runner Entertainment, an animation and live-action feature film production company and leading creator of highly successful fictional worlds, Jeff transforms intellectual properties into highly successful transmedia franchises. He also extends niche properties such as toys, animation or videogame titles across multiple platforms, evolving them into high quality persistent narratives, which in turn generate multiple revenue streams for his clients.

Jeff has worked on such blockbuster universes as Disney’s Pirates of the Caribbean, Prince of Persia and Tron, Microsoft’s Halo, James Cameron’s Avatar, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola’s Happiness Factory.

Prior to launching Starlight Runner with partner Mark Pensavalle in 2000, Jeff Gomez was a prominent figure in the adventure game and video game industries serving as a producer for Acclaim Entertainment’s comic book division. He helped create the Acclaim Comics super hero universe, in addition to adapting Valiant Comics super heroes into videogames for Nintendo and PlayStation consoles. Characters, concepts and game-play Jeff conceived, wrote and produced for Acclaim’s Turok, Dinosaur Hunter and Turok 2: Seeds of Evil helped that franchise to gross over $420 million. Turok was recently revived as a new videogame franchise from Disney Interactive and as an animated feature from Starz Entertainment.

In addition to serving as a brand extension consultant to such corporations as Disney, Microsoft, 20th Century Fox, Coca-Cola, Scholastic, Wieden+Kennedy, Mattel, Showtime, Konami and Hasbro, Jeff has also delivered his seminar, Creating Blockbuster Worlds: Developing Highly Successful Transmedia Franchises, to the MIT Futures of Entertainment Conference, Game Developers Conference, International Game Developers Association, the NewTeeVee Conference, the New York State Bar Association and the Producers Guild of America.

A board member of the Producers Guild of America with over 20 years experience developing, writing and producing content, Jeff has been featured and quoted in such periodicals as Forbes, Business Week, Los Angeles Times, Variety, Investors Business Daily, Publishers Weekly, Produced By, Wizard, and Animation, and he has been profiled on MTV News and American Latino.

As a Latino who spent his childhood in the housing projects on Manhattan’s Lower East Side, Jeff champions the concerns of young people with his Never Surrender inspirational seminars and curricula. He has also recently worked with Operation Respect, the international non-profit education and advocacy organization founded by Peter Yarrow and dedicated to instilling the values of leadership and empathy in young people. He earned a BA in Film Studies and Communication Arts & Sciences from Queens College, CUNY.
Mike Goslin, VP, Product Development, Hangout Industries

Mike leads product development at Hangout Industries working on an experience that combines the rich immersion of virtual worlds with the powerful community of social networks. Prior to joining Hangout, Mike oversaw the development of a portfolio of virtual worlds at Disney including Toontown Online, Pirates of the Caribbean Online, Pixie Hollow, and The World of Cars Online. Mike also developed several virtual reality theme park attractions at Walt Disney Imagineering including Aladdin´s Magic Carpet Adventure and the award-winning Pirates of the Caribbean: Battle for Buccaneer Gold.
Grady Hannah, Director, Business Development, Darkworks S.A.

Grady Hannah is a software industry veteran, who is currently charged with WW Business Development for TriOviz for Games, the 3D stereoscopic SDK. Grady has been in cutting edge software Sales and Business Development for 12 years. Getting his start in the Linux and Open Source market, Grady made the switch to the video games market 7 years ago and hasn't looked back. Grady has held positions at top video game middleware start ups including Intrinsic Graphics, AGEIA, and Replay Solutions, where his sales led directly to a 10M B Round of investment. Currently at Darkworks, Grady is bringing TriOviz for Games to top publishers, and is helping to build the 3D marketplace for the Xbox 360, PS3, and PC platforms.
Gene Hoffman, CEO, Vindicia

Prior to Vindicia, Mr. Hoffman co-founded eMusic in January 1998 and served as President, Chief Executive Officer, and a Director. As head of eMusic, Mr. Hoffman was featured on the cover of Forbes Magazine as a member of the July 1999 E-Gang, and named one of the 100 most influential entrepreneurs in technology in Upside Magazine's November 2000 Elite 100. Mr. Hoffman led the acquisition of eMusic by Vivendi/Universal in June 2001.

Before founding eMusic Mr. Hoffman was Director of Business Development and Director of Interactive Marketing of Pretty Good Privacy. Mr. Hoffman joined Pretty Good Privacy after it acquired PrivNet, Inc., an Internet privacy software company, where he was co-founder, Director and Executive Vice President.
Teemu Huuhtanen, President, North America, Sulake Inc. (Habbo Hotel)

As President, North America, for Sulake Inc., Teemu Huuhtanen knows a thing or two about how to navigate and monetize the new brave world of digital entertainment. He heads up operations in North America for Habbo, one of world’s most popular online social networking and gaming communities for teens. He managed to get Habbo to be the first virtual world to sign a deal with the Hollywood talent agency William Morris and recently announced a dual economy in its online community, allowing users to be rewarded for spending time on the site with ‘pixels’, a currency that allows them to purchase discounted virtual items or rent a variety of special effects for their avatars and virtual rooms. Teemu and his team at Sulake offer advertisers real world access to teens' virtual worlds.
Keith Katz, VP of Monetization, OpenFeint

Keith Katz is VP of Monetization for OpenFeint, the largest mobile social gaming ecosystem for iOS and Android with over 75 million registered users and a presence in over 5,000 games. Keith has previously worked as VP of Marketing for mobile social gaming company Cellufun, as Head of North American Marketing for mobile game publisher Gameloft, and in brand management at game publisher Atari. He has a B.A. from Tulane University and an MBA from Columbia Business School.
Michael Klotz, Director of Digital Games, The NPD Group

Michael Klotz is a Director of Digital Games for The NPD Group, a leading global provider of critical marketing and sales information that offers industry expertise across more industries than any other market research company. Mr. Klotz joined NPD in 1999, where he has since managed key account services and sales across the Consumer Electronics, Information Technology, and Video Games industries. His current focus is building NPD’s Digital Games offerings. As a spokesperson for NPD, Michael has spoken at numerous industry events on emerging trends and the state of the Games industry, including the Game Developer’s Conference, D.I.C.E. Summit, and NY Games Conference. Married and the proud father of two children, Mr. Klotz holds a bachelor's degree in Business Management from The College at Old Westbury.
Stefan Lampinen, Managing Director and Founder, SPELTJANST

Stefan Lampinen is the Managing Director and founder of SPELTJANST ( a business development agency and advisor based in London. Mojang, creators of Minecraft is the latest in Speltjanst’s portfolio of leading companies.

With more than 20years experience working for three of the biggest names in Games, Mobile and Consumer Electronics he has emerged to be an influential and trusted advisor within the games sector. Prior to founding Speltjanst, Stefan was with Microsoft and spearheaded their entry into the Emerging Markets (MEA, CEE & Russia) where he oversaw the retail launch of Xbox 360 and windows 7 in 16 countries. Stefan joined Microsoft from Nokia where he spent two years as the Director of games.

Prior to Nokia Stefan held various Vice President positions at Electronic Arts between 1995-2003 based in Sweden, UK and Germany. He served as both Vice President and General Manager of EA Central Europe where he managed the regional HQ and country operations for Germany, Switzerland and Austria including a German development studio. He received the Lifetime Achievement Awards from the Games Industry in 2008 for contribution to driving the development of the video gaming industry in the Nordics. Stefan Co-Founded the MDTS Swedish Trade Association ( and served as their chairman(1998-2000)
JJ Lechleiter, Senior Director of the Game Studio, Hands-On Entertainment

JJ Lechleiter is the senior director of the Game Studio at Hands-On Entertainment (Hands-On). He joined Hands-On in 2004 and before managing the studio, Lechleiter worked as an executive producer developing AAA games in conjunction with licensed partners including Activision, Billboard, CBS, Marvel, NBA, NBCU, NFL, Paramount and WPT.

An avid gamer and technology enthusiast, Lechleiter likes to find himself at the forefront of design innovation. While at Hands-On, he has led product development for award-winning and best-selling games such as Guitar Hero and World Poker Tour.

Lechleiter holds a B.S. degree in Computer Science from the University of California, Santa Barbara, and is currently enrolled in the Executive MBA program at San Diego State University.
Peter Levin, Co-Founder, GeekChicDaily

Peter Levin is the co-founder of, a daily email newsletter editorializing all things popular culture. Additionally, Levin is principal & CEO of GYL, LLC, a technology development and investment portfolio focused on digital media companies and video game platforms. Levin serves as an Executive Advisor to Ascent Media and Yoshimoto Kogyo as well.

Prior to GYL, Levin served as President and Co-Founder of Bellrock Media, Inc., a mobile and broadband entertainment company creating and distributing premium content for mobile and broadband platforms throughout North America and Japan. 

Levin began his career at Creative Artists Agency (CAA), working in the Corporate Advisory Group with a client list including Matsushita Electric Industry Company, Sony, Nike, The Coca-Cola Company, and Credit Lyonnais.  In 1996, Levin joined The Walt Disney Company in the Corporate and Strategic Planning groups and later joined Disney Online as a senior producer. Leaving Disney in 1998, Levin became managing director of Lynx Technologies. Lynx’s investments included Applied Semantics (sold to Google 4/03), Gamespy Industries (sold to IGN 12/03), (sold to IAC 3/05) and Atom Entertainment (sold to Viacom 8/06).

Levin serves on the Board of Directors of Sulake, Inc. (Habbo) and Mind Control Software. He is also on the steering committee of The East/West Sports Council and the Center for International Sport Business Advisory Board at the Western New England College.  

Levin is founder and co-owner of the 2006 World Champion Chicago Rush of the Arena Football League and a managing partner in Palisades Baseball, which owns and operates the West Virginia Power, the class “A” affiliate of the Pittsburgh Pirates. He is also a minority partner in and strategic advisor to Strikeforce, a mixed martial arts promotional entity. In June 2009, Levin served as the exclusive representative of Nikki Finke’s DeadlineHollywoodDaily in its sale to MMC.
Katharine Lewis, Deputy Head, FremantleMedia Ventures

Katharine Lewis has 15 years experience in the media and investment industry, working in the Americas and Asian markets. As Deputy Head of FM Ventures, she is responsible for the team's Americas portfolio. and specializes in investments in high growth areas of media, including casual gaming, social networks and branded content. FM Ventures is the strategic venture arm of FremantleMedia, the world's largest independent television production and general entertainment company, which is best known for its global brands such as American Idol and Price is Right. Prior to FremantleMedia, Katharine held commercial and investment positions at eBay, PwC, various startups including GovWorks, Bloomberg and BZW Investment Bank.
Esther Lim, CEO, The Estuary, LLC

Esther Lim is a well respected Digital Marketing Leader, Producer, Social Media Strategist, and Game Analyst. She has over fifteen years of combined interactive agency and consulting experience creating digital, social media and cross platform storytelling programs for Fortune 500 brands. Her expertise includes gaming industry market monitoring, trending and analysis, social media marketing and analytics, community development and outreach, interactive narrative/storytelling, game design and production, web development, e-commerce, user interaction and experience design, online advertising, direct marketing and brand development programs.

Esther writes for Girls in Tech on the creation of immersive experiences, interactive narrative, and the social integration of games, digital content and emerging technology. She has also been quoted by Forbes in articles on Women in Gaming.

She also speaks on a number of topics including building advocacy and influencer programs within communities, social media best practices, analytics and interactive narrative. She has moderated and spoken at a number of public venues including SXSW 2011, Siggraph 2010, Online Market World and private events hosted by Fortune 500 companies. Upcoming speaking engagements include the LA Web Series Festival, and XMediaLabs where she'll be talking about interactive narratives and the community building.
Ophir Lupu, Games Agent, Creative Artists Agency

Ophir Lupu is a Games Agent at Creative Artists Agency (CAA), an entertainment and sports agency based in Los Angeles with offices in New York, London, Nashville, and Beijing. Lupu represents many of the world’s most respected and successful game creators and development studios including Ken Levine, thatgamecompany, Cliff Bleszinski, Spicy Horse, Team Bondi, Patrice Dèsilets, and Respawn Entertainment.

Lupu joined CAA in 2000.

He graduated from George Washington University with a degree in psychology. He currently sits on the Board of Directors of the GW Media and Entertainment Alliance.
Michael Marchetti, SVP & COO of EA Interactive, Electronic Arts

Michael is Chief Operating Officer of EA Interactive (EAi), a business unit within Electronic Arts that includes EA Mobile, the #1 mobile games publisher, Pogo the #1 casual games destination site in the US and Playfish, the #2 facebook games developer. Michael has held various executive positions since joining EA in 2006, including General Manager of Pogo, Senior Vice President of Strategy and Business Development for EA’s Casual Label, and General Manager of EA Mobile.

Prior to EA, Michael was part of JAMDAT Mobile's founding executive team, serving as Chief Financial Officer from 2000 through 2006 when EA acquired JAMDAT for $680 million. Michael was instrumental in JAMDAT's dramatic growth from a pre-revenue start-up to a profitable, global, public company, successfully completing an Initial Public Offering in 2004. In 2005, Michael helped structure and negotiate the $137 million acquisition of the worldwide mobile rights to Tetris.

Before moving to California and following his passion for games, Michael was a Vice President in the Investment Banking group at Merrill Lynch in New York advising on public and private financings for media, telecom and technology companies. Michael started his professional career as a corporate lawyer at Cahill Gordon & Reindel LLP, in New York.

Michael holds a BA from Brooklyn College City University, magna cum laude, and a JD from Brooklyn Law School, cum laude.
Carlos Melcer, SVP, BD, MasterImage 3D

Carlos Melcer – Has over 18 years of global finance experience and has participated in raising over $6 billion in debt and equity. For six years, Melcer was head of the International Division of HSBC’s Public Finance Subsidiary and structured the financing of some of the most complex project finance transactions in the hemisphere, including large privatizations of public works, the structuring of NAFINSA’s $700 million Collateralized Loan Obligation, and the structuring and capitalization of the $3 billion North American Development Bank.

In 1996 Melcer funded the first B2B e-Commerce Software Platform Company, ISADRA, Inc., that was sold to Vertical Net in 1998. In 1998 Melcer started CIMA Capital in partnership with UPS Capital to manage their Merchant Banking Trade Finance Operations in key Latin American Markets. Mr. Melcer also started CIMA Ventures, a Venture Capital Angel Fund that raised over $24 million in Equity for technology start-up Companies. In 2009 Mr. Melcer became a Director at Aurelius Investments plc. and participated in the re-structuring of Masterimage3D, a Company in which he now serves as Senior V.P. Of Business Development. Mr. Melcer is also founder and Director of, a non-profit Wiki Education Initiative and serves in the Board of Advisors of Vanguard Animation, a leading animation production Company; and OOOii a leading hollywood special effects and human computer interaction technology company.

Mr. Melcer received both his BA in Economics and his MiBA in Rhetoric from the University of California at Berkeley.
David Min, Principal, Steamboat Ventures

David Min is a Principal at Steamboat Ventures and has been with the company since its founding in 2000. David has over 20 years of experience in media & entertainment and technology. Named to's list of top-ranked individual venture capitalists the last 3 years, David focuses on investments in digital media, consumer internet, social media and games.

David currently serves on the board of directors of Voodoovox and is a board observer on SonicLiving. David's prior investments include Playdom (acquired by The Walt Disney Company) and Scrapblog (acquired by Mixbook). Additionally, he served on the board of Industrious Kid, which built a safe social networking platform for tweens called

Prior to Steamboat, David worked for over 5 years in various capacities in corporate strategic planning at The Walt Disney Company. Earlier in his career, David worked as a producer and screenwriter in television and motion pictures for Warner Brothers and as a Creative Executive in motion picture development for Imagine Entertainment.

Throughout his career, David has worked with all of the major Hollywood Studios including CBS, Miramax, Sony Pictures, Universal and his past experience also includes working with the industry leading pharmaceutical company GlaxoSmithKline.

David received an MBA from UCLA's Anderson School of Business, and he has both a BS in Biology and a BA in Telecommunications from Indiana University.
Jay Moore, Co-Founder & Dir. of Business Development, BitRaider LLC

A serial / parallel entrepreneur who thrives on building successful new ventures. As co-founder of BitRaider, his current venture, he sets out to change the rules of digital distribution and create a better consumer experience for all games, especially online games. An evangelist and brand manager in the games industry since 1994, he was an original partner in GarageGames and hosted Indie Game Con `02-`05. He's consulted with a wide variety of studios and spoken at GDC SF & Austin, e3, LA Games Conf., LOGIN and Casual Connect. As a start up advisor to game entrepreneurs he is an insight merchant focused on building strong business teams and advising on brand, business and corporate development.
Peter Nielsen, Media & Games Product Manager, Nokia

Peter Lykke Nielsen started his career in the interactive entertainment industry back in early 1995, when he was part of the trio setting up and running the independent game developer Scavenger. As well as being part of building the company he also oversaw a number of titles in development. In the late nineties, after having relocated to England, he joined Activision as a Producer and worked with them on Rome: Total War and Rally Fusion: Race of Champions plus a number of their Disney and Star Trek branded titles. In 2004 he relocated to Canada, where he initially worked as a Producer for EA on Need for Speed: Most Wanted. Subsequently he joined Nokia to become part of the team that launched the next generation of the N-Gage platform. In his current role as Media & Games Product Manager, Peter Nielsen is responsible for researching, defining and communicating the feature set required to create cutting edge game titles.
Michael Pachter, Managing Director, Equity Research, Wedbush Securities

Mr. Pachter is an analyst at Wedbush Securities providing coverage of the Entertainment Software, Entertainment Retail and Movies and Entertainment sectors.

Previously, Mr. Pachter spent two years as the Director of Research at Wedbush Securities. Before joining Wedbush Securities, Mr. Pachter served as the Director at Management Resource Center, a middle-market investment bank. Prior to that, Mr. Pachter spent 15 years in various financial and management positions at Atlantic Richfield Company, most recently as Director of Strategic Planning. Mr. Pachter brings over 20 years of experience as a finance professional to Wedbush Securities. Mr. Pachter has been recognized as StarMine’s Top Earnings Estimator year after year and Best on the Street by the Wall Street Journal.

Mr. Pachter holds an M.B.A. from the Anderson School at the University of California at Los Angeles, a juris doctor from Pepperdine University, an LL.M. in Taxation from the University of Florida, and a bachelor’s in Political Science from California State University, Northridge.
Kelly Perdew, CEO, Fastpoint Games

Perdew is the CEO of Fastpoint Games, a leading developer of live data-driven games for the fortune 500 brand set. Fastpoint Games’ award-winning, highly scalable platform and games-as-a-service model has powered web, social and mobile friendly games for clients including Sony Online Entertainment,,, Turner Digital, ABC’s “The Bachelor,” Wenner Media (US Weekly), Sports Illustrated, Bloomberg Sports, Pro Football Weekly, Sporting News,, Fox Espanol and the AVP. Fastpoint Games is a venture-backed company funded by Allen & Co., Mission Ventures, DFJ Dragon (China Fund), and Sports Capital Partners Worldwide.

Perdew was previously the President of, an online social network that provides tools for combat sports enthusiasts. While at the helm of, Perdew helped the management team raised over $40M, including more than $9M from CBS, and inked a three-year exclusive deal with Showtime for airing its mixed martial arts (MMA) fights, and televised the first network primetime MMA fight on CBS.

After winning the Season 2 of the NBC hit show, The Apprentice, Perdew served as an Executive Vice President in the Trump Organization in New York, where he managed several real estate projects and worked directly for Donald Trump for the year following the show.

Perdew has held numerous leadership positions in such companies as CoreObjects Software,, K12 Productions, and He was the president of, the largest amateur sport portal on the web, and helped build the company which is now serving more than 3 million amateur sports teams as part of Active Networks. He was also a Manager at Deloitte Consulting in the Braxton Strategy Practice and served in the US Army as a Military Intelligence Officer and Airborne Ranger.

Perdew is a nationally recognized speaker on leadership, technology, career development and entrepreneurship. He earned a BS from the US Military Academy, West Point, a JD from the UCLA School of Law, and an MBA from the Anderson School at UCLA. Perdew is author of “Take Command: 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump,” that provides guidance on how anyone can develop their leadership capabilities and he donates a percentage of the royalties to the USO and was host of GI Factory on the Military Channel. He is a national celebrity spokesperson for Big Brothers/Sisters and The National Guard Youth Challenge Program. Perdew received a Presidential Appointment to the President’s Council on Civic Participation and Service in 2006 and was re-appointed in 2008.

Perdew acts as an advisor or Board member for,, and The DuMont Project. He is also a mentor for The Founder Institute ( and helps entrepreneurs launch and build companies.
Chethan Ramachandran, CEO and Co-Founder, Playnomics (FKA Turiya Media)

Chethan Ramachandran is the CEO and co-founder of Playnomics (FKA Turiya Media), an early stage company that applies predictive data mining to online games. Playnomics' technology enables game publishers to predictively segment and target players by behavioral characteristics. The company is backed by FirstMark Capital, Metamorphic Ventures, X/Seed Capital, Accelerator Ventures, and TriplePoint Capital.

Prior to starting Playnomics, Chethan spent three years as a partner at a boutique investment fund where he structured, launched, and ran new technology joint ventures. Prior to that, he was part of the founding team and Director of Business Development of a venture backed startup focused on applying predictive analytics to information security.

Chethan also has previous experience in technology investment banking and strategy consulting.
Albin Serviant, CEO, MXP4

Digital media entrepreneur Albin Serviant joined innovative interactive music technology developer MXP4 as CEO in 2009, sharing the company’s vision of the future of digital entertainment. In his current role, Serviant is responsible spearheading development and adoption of MXP4’s social music gaming solutions.

Under Serviant’s leadership, more than 150 major recording artists including David Guetta, Michael Jackson, Pink, Pet Shop Boys and Britney Spears and major brands including Air France Music and Coca Cola have used MXP4-powered Web and iPhone interactive music apps to build fan engagement, encourage viral distribution and drive sales. MXP4’s first social gaming solution for Facebook, PUMP IT, reaches over 65 million fans across the social networking site. The company’s products have also been integrated into offerings from major media properties like

Serviant brings a strong history of leadership and innovation in entertainment and multimedia services and experience effectively monetizing music to the interactive music technology company. Prior to joining MXP4, Serviant served as Executive Vice President & General Manager at Vivendi Mobile Entertainment. Previously, he held leadership positions in start-ups including Musiwave (sold to Microsoft) and iBazar (sold to eBay) as well as large corporations including PepsiCo and Sony Music. He is a graduate of the prestigious ESSEC (Ecole Supérieure des Sciences Economiques et Commerciales) Business School in Paris, France.
George Ruiz, SVP and Head of New Media, International Creative Management

George Ruiz is Senior Vice President of Business Affairs and Head of New Media at International Creative Management, a talent and literary agency representing clients in the fields of motion pictures, television, publishing, music, theater branded entertainment and digital media. ICM, a privately held corporation, is one of the predominant agencies in the United States and Europe, with its principal offices in Los Angeles, New York and London.

Mr. Ruiz represents traditional and new media talent and negotiates acting, directing, producing and literary deals with major studios, distributors and independent production companies, as well as, exploring opportunities with digital media production and distribution companies.

Mr. Ruiz was formerly a senior attorney for Paramount Pictures where he served as production counsel on over a dozen motion pictures, including “Face/Off,” “Clueless,” and several movies in the “Star Trek” franchise. While at Paramount, he also negotiated significant commercial tie-in agreements for various movies including “Mission Impossible” and “Forrest Gump.”

Currently, Mr. Ruiz is an Adjunct Assistant Professor at Southwestern Law School where he teaches Motion Picture Production Law and has been a guest lecturer at UCLA. Mr. Ruiz currently serves on the Board of Directors for the UCLA School of Law Alumni Association. He is also an avid martial artist and competes in the French kickboxing sport of Savate.

Mr. Ruiz received his Juris Doctor degree from the UCLA School of Law in 1992 and graduated from University of California, Los Angeles with a Bachelor of Arts degree in Political Science in1989. He has been a member of the California State Bar since 1992 and began his legal career at the Walt Disney Company. Mr. Ruiz joined ICM in 1997.
Ned Sherman, CEO & Publisher, Digital Media Wire
Founder & Chair,
LA Games Conference

As CEO, Publisher and Executive Editor of Digital Media Wire, Inc., Ned Sherman works at the center of the rapidly growing digital media industry, where he brokers relationships and keeps a tab on the most important developments shaping the industry. According to the Wall Street Journal, “Publisher Ned Sherman is more than the average pundit: He is an attorney and has an inside grasp of what is happening.”

Ned has established Digital Media Wire as a leading digital age media company that owns and produces nine annual conferences and provides daily news, information and community to tens of thousands of executives and professionals at entertainment, media and technology companies throughout the world. The advertising, sponsorship, client, partner and subscriber relationships that Ned has brokered make Digital Media Wire one of the best known media and entertainment industry brands to emerge in the digital age.

Ned is responsible for establishing DMW's partnerships with NYU's Stern School of Business, the Consumer Electronics Association and numerous other industry publishers, associations and businesses. Future of Television Forum, which he co-chairs, with NYU's Professor Al Lieberman, is widely considered to be the most prestigious event of its kind, bringing together industry leaders from around the globe twice annually in Los Angeles and New York to network, do deals and discuss the industry's future. He also co-chairs and hosts Digital Music Forum, the industry standard among digital music industry events.

In 2004, Ned created the Billboard Digital Entertainment Conference & Awards, which was acquired from DMW by VNU (now Nielsen) in 2005. Ned continued to be active in the Awards, which he co-chaired with Billboard and Hollywood Reporter President and Publisher John Kilcullen. In 2006, Ned was instrumental in securing an investment from the Consumer Electronics Association, now a partner on two DMW events, Digital Music Forum East and Future of Television Forum. In 2007, Ned established a partnership with Canada's leading media and entertainment event, Canadian Music Week, and chaired, produced and hosted the successful Millennials Canada Youth Marketing event in Toronto.

As Publisher and Executive Editor of DMW since 2000, Ned overseas all content for the site and newsletter, writes a weekly column Digital Media Week in Review and has published two books, Millennials & The Digital Entertainment Age: A Sourcebook for Consumer Marketers and The Digital Entertainment & Media Directory. From 2003 to 2004, he was Editor-in-Chief of Digital Media Law Report.

Before co-founding Digital Media Wire, Ned spent seven years as a corporate and entertainment attorney practicing at several of the leading law firms in the world. Ned is a graduate of Brown University (AB, with honors, 1990) and the University of Texas School of Law (JD, 1994) where he was Chief Articles & Notes Editor of the Texas International Law Journal.

Alex St. John, President & CTO, Hi5

Alex St. John was a driving force behind Microsoft's DirectX technology before leading the successful WildTangent game company. Now President and Chief Technology Officer of hi5, he's leading the San Francisco-based social network's move into gaming, and taking on Facebook in the process. According to the outspoken St. John in an interview with TechFlash, “I think a lot of developers trying to make games on Facebook have problems with them. I've been in the games industry a long time, and when you look at a company like that, which is wildly successful and trips over a fantastic gaming opportunity -- accidentally discovers a new gaming platform, and then neglects it to death or abuses it, you go, what a waste, because there's so much value…I'm excited to have the opportunity to go, look, let me show you guys how to do gaming in this environment correctly.”
Greg Short, President & CEO, EEDAR

Mr. Greg Short oversees the strategic vision and growth of Electronic Entertainment Design and Research (EEDAR) in his role as President and Chief Executive Officer.

With over 15 years managing the product development for proprietary enterprise data services, digital publishing technologies and community monetization offerings for leading video game firms, Mr. Short is able to draw upon his deep experience and strong relationships to deliver highly impactful research and diligence services targeted specifically to the needs of the video game industry.

EEDAR is the premier provider of comprehensive, objective and instantly accessible information for the video game industry worldwide, and currently services over 85% of all video game publishers globally. Utilizing the most comprehensive dataset in the world, EEDAR assists their clients in making more timely, informed and actionable decisions to increase profitability and efficiency.

In addition to his role at EEDAR, Mr. Short is a frequent spokesperson at leading video game conferences on industry trends and emerging market conditions, and the founding publisher of Interactive Age, the leading peer-written magazine for senior executives of the video game industry.

Australian-born, now based in Southern California, Mr. Short is a graduate in law from the University of Queensland.
Steve Sims, VP of Client Services, Badgeville

Steve has 20 years of experience in game development and production for web, mobile, console and PC systems. He started his gaming career at Electronics Arts and EA Online where he was an Executive Producer and responsible for the #1 selling sports video game franchise in North America (Madden NFL Football) and EA's earliest forays into the online space including Fantasy Sports and Casual Games. He has worked in the gaming industry since with notable roles including Director of Operations at Gemini Mobile Technologies, where his team delivered the first 3D virtual world product for both iPhone and Java Platforms, and Vice President of Product Management and Service Operations at Outspark. He received his M.S. in Computer Engineering from USC, and his B.S. in Electrical Engineering from UCLA. At Badgeville, Steve oversees client implementations and development.
Tim Steudler, Corporate Allliances & Business Development, Activision

Tim Steudler manages all Corporate Alliance opportunities on behalf of Activision and has worked within the in-game advertising, consumer promotions and integrated marketing space for the last 8 years.

In this role, Mr. Steudler is responsible for managing the following key areas of business:
• Forging strategic relationships with consumer products companies to develop promotional and in-game sponsorship opportunities including fixed product placement integrations, dynamic in-game advertising and out-of-game consumer promotions.
•  Assessing emerging gaming platform opportunities with first party manufacturers including Microsoft Xbox, Sony PlayStation and Nintendo Wii  to develop strategic branded entertainment opportunities which leverage the company’s content on those online platforms that monetize the ‘connected gamer.’

Mr. Steudler holds a Bachelor of Arts degree in Visual & Media Arts with a minor in Marketing from Emerson College in Boston, MA.
Matt Story, Director, Denuo

There isn’t much you won’t find out about Matt Story from his frequent Facebook or Twitter updates. His love of sneakers and Kobe Bryant might border on obsessive and his self-professed title as the “Mayor of LA” and authority on all things Lakers might seem to dominate this Indiana native’s interests and credentials, but when it comes to digital marketing and gaming expertise, there are few who do it better.

As director, Story oversees the Los Angeles operation of Denuo, a division of Publicis Groupe that helps brands understand and interpret the challenges of modern marketplaces. In this role, he helps maintain key content and gaming industry relationships on behalf of the agency. Story brings to bear a unique blend of media, creative and strategy expertise, as well as keen insights on the videogame marketing arena.

As Denuo’s “gaming guru,” he has helped clients like T-Mobile and Old Spice build unique gaming programs both in and around popular videogame titles and events. His work in the gaming space has been recognized at high-profile industry awards shows such as MIXX, OMMA and MI6, to name a few.

Prior to joining Denuo, Story was Interactive Marketing Manager across the antiperspirants/deodorants category for P&G, where he worked for four years across a variety of disciplines and roles in the same product category. During his tenure, Story managed the creation of the first P&G blog, which supported the launch of Secret Sparkle Body Spray. He also led innovative development with the Old Spice brand’s in-game integrations in multiple key videogame titles.

In 2007, Story was recognized by OMMA magazine as a “Rising Star.” Story graduated from Washington University in St. Louis, where he received two B.S. degrees in Computer Science and Computer Engineering.
Ian Swanson, CEO & Co-Founder, Sometrics, Inc.

Ian Swanson brings together publishers, advertisers and consumers within all types of online games – MMOs, casual and social games. Through his company Sometrics (, Swanson helps maximize revenue for publishers, drive traffic and leads for advertisers, and enhance gameplay for consumers. Specializing in micro-transactions, ad networks, advertiser-supported offer networks – he provides tools to help publishers and advertisers see what’s going on across all offers and networks, learn which audience demographics are responding to which offers, and direct traffic accordingly to optimize conversions and increase revenue.

Under Swanson’s leadership, Sometrics launched the industry’s first virtual currency platform in December 2008, to help publishers manage all virtual currency monetization from multiple offer providers. Today, the company’s Offer Solution and Payment Manager have a global reach with more than 7,500 ads across the global network.
Rick Thompson, CEO & Co-Founder, Wild Needle

Rick is an entrepreneur and investor with a focus on the social web and a passion for social gaming. He currently serves as CEO & Co-founder of Wild Needle and is Chairman and Co-founder of Idle Games, Funzio and Dogtime Media.

Previously Rick has served as the founding CEO and/or Chairman of several successful internet technology companies: Playdom (acquired by the Walt Disney Company in 2010); Adify (acquired by Cox Enterprises in 2008); FlyCast Communications (initial public offering in 1999, acquired by CMGI in 2000); and was the first engineer at Octel Communications (initial public offering in 1987, acquired by Lucent Technologies in 1997. Rick’s investments include AdChina, Cie Studios, Social Shield and Dynamic Signal.

Rick holds a BS in Psychology from the University of California at Santa Cruz and an MBA from the Wharton School.
Rob Uhrich, Senior Director, PaymentOneRob Uhrich, Senior Director, PaymentOne

Rob Uhrich is Senior Director, Digital Markets for PaymentOne, the leading payment provider for alternative and global online payments. Rob has over a decade of business, market development and operations experience in payments and transaction processing for online based and digital content service providers. He has been with PaymentOne since it's inception over 8 years ago and been instrumental in assisting PaymentOne's clients in generating over $3.5 Billion in gross retail billings. Rob brings PaymentOne expertise in the digital entertainment and content markets. Prior to PaymentOne, he has held sales and business development positions in a variety of industries from shipping and logistics to medical devices. Rob has a Bachelor of Science in Finance from Santa Clara University.
Mike Vorhaus, CEO & President, Magid Advisors

Mike Vorhaus, President, Magid Advisors founded the Magid Internet and New Media research and consultation practice in 1995, with AOL and Excite as his first two clients. Mike’s team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. He has also provided advice to venture capital and private equity firms in regard to investments in the media space. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of our companies, as well as the development of game concepts. Mike has consulted on a number of film projects such as You’ve Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two Administrations in the White House.
Joe Wallin, Partner
Davis Wright Tremaine LLP 

Joe Wallin focuses on emerging, high growth, and startup companies. Joe frequently represents companies in angel and venture financings, mergers and acquisitions, and other significant business transactions. Joe represents foreign investors in U.S. businesses, provides general counsel services for companies from startup to post-public, and advises clients in Securities Exchange Act compliance and corporate governance. Joe is a contributor to DWT's Corporate Finance Blog, He is also a frequent contributor to the firm's Startup Law Blog,
John Welch, VP & General Manager, Making Fun, a News Corp. division

John Welch is veteran leader of the casual games industry and one of the early pioneers of digital distribution of entertainment. His new venture, Making Fun, is focused on connected, cross platform games, applications and technology for the web and mobile devices such as iPhone and Nintendo DSi. The Making Fun Platform provides user profiles, social graph, leaderboards, achievements, virtual items, virtual currency, telemetry, reporting, and other horizontal features critical to running modern game deployment and operation. The company’s first product, launching shortly, is a connected iPhone trivia game in partnership with the National Football League.

Previously, as co-founder & CEO of PlayFirst, the casual games publisher famous for its best-selling "Diner Dash" brand, John was responsible for the vision, financing, strategic direction and operations of the company for its first five years. Prior to forming PlayFirst, he spent nearly five years building into one of the Internet's top game portals as the company's Vice President of Games and Product. He was a key member of the Dreamcast Network leadership team at SEGA from 1998-1999. Previously, John spent several years running a small consultancy he co-founded, and he began his career at Andersen Consulting.

John has served as steering committee member and chair of the International Game Developers Association (IGDA) Online & Casual Games groups, and he is a regular faculty member of the annual Game Developers' Conference. John is an active member of the Golden Gate chapter of the Young Presidents’ Organization (YPO). He holds degrees in Mathematics and Computer Science from M.I.T. and the University of Massachusetts at Amherst.
Bill Young, Managing Director, EA Ready, Electronic Arts

Bill Young moved from Stillwater, Oklahoma to San Francisco, California in 1996 with aspirations of musical stardom. Aside from the unnatural obsession with disco cover bands in the city at that time, there was this thing called the “dot com.” The latter made finding a decent rental impossible, but it also meant that digital media companies were courting southern rubes like Bill as soon as they stepped off the bus.

At, Bill worked with casual game developers to develop branded content (including some of the very first in-game advertisements). The next post was at Ziff Davis Media, where Bill was one of four original creators of – a social networking site for gamers. It was during a presentation at the 2004 Ziff Davis Games Summit by Michael Dowling (then of Nielsen Research, now CEO of Interpret) about “dynamic in-game advertising” though, that Bill saw the light.

He then hunted down Massive Incorporated until they gave up and hired him. Starting pre-launch on the ad sales side, but soon moving over to business development, Bill was exposed to the advertising-related business concerns of dozens of game developers and publishers, including Electronic Arts. After Microsoft acquired Massive Incorporated, Bill joined EA, where he now leads a sales team focused on creating in-and-around game programs for the world’s largest brands.

Bill still dreams of rock god status…but now it’s nearly entirely relegated to the game, “Rock Band.” He holds a B.A. in Advertising, with a minor in Japanese and Asian Studies. Bill lives in San Francisco with his wife Kristen and their son, Oscar.

Electronic Arts is the world’s largest publisher of ad-viable video games on all platforms. This includes EA Sports titles like Tiger Woods PGA Tour Golf, Madden Football, NBA Live, as well as triple-A blockbusters like The Sims, Need For Speed, and Skate…among many others.
Gabriel Zichermann, Author & Expert on Gamification & Game Mechanics

Gabe Zichermann (b. 1974) is an entrepreneur, author and public speaker that coined the term “Funware” to describe the use of game mechanics in non-game contexts. As co-author of the upcoming books “Game-Based Marketing” (Wiley, 2010) and “Funware in Action” (Manning,
2010), Zichermann makes a compelling case for the use of games and game mechanics in everyday life, the web and business. Gabe is the CEO of professional mobile social networking startup beamME where he’s working hard to bring fun to every aspect of interpersonal business. A native of Canada and resident of NYC, Gabe frequently muses about games and the world at

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For the past 9 years, Digital Media Wire has been a leader in game industry news, community and events covering daily developments and producing two annual games events: New York Games Conference and the LA Games Conference.

Who's Coming?
Attendees have represented the following companies and organizations: Activision, EA, IGN Entertainment, Mattel, Alcatel-Lucent, Microsoft, THQ, Warner Music, Benchmark Capital, Facebook, Sony Television, Paramount, CNBC, PR Newswire, Reed Business Information, EdgeCast Networks, Best Buy, PopCap, Lionsgate, MySpace, Exponential Entertainment, SNL Kagan, Entertainment Hollywood, PC Gaming Magazine, LA Business Journal, Home Media Magazine, Game Reviews, CBS Television, Hands-On Mobile, Greystripe, Glu Mobile, MTV Networks, Nickelodeon Kids and Family Games Group, Variety, Turbine, Sony Online Entertainment, Sony Computer Entertainment (Playstation), KOCE-TV (PBS), LA Times, Nokia, UK Trade & Investment, Digonex Technologies, Technicolor, GSN Digital, Deloitte, Glow Interactive, Parature, Aria Systems, Inc, SuperRewards, Playdom, Unilever, Product Madness, and many more...


The Wall Street Journal:

"DMW is a hub of information about digital media, though not a hometown cheerleader for Hollywood (L.A. is a company town and most of its news outlets treat it that way). A wire service for digital media, DMW provides the top stories of the day, breaks news, and puts everything in context. Publisher Ned Sherman is more than the average pundit: He is an attorney and has an inside grasp of what is happening. The site also hosts first-rate conferences and has the best job board in new media. It is without fear or favor regarding news and catches the news that others miss."
"One of the best conferences I've seen in quite some time."
Stewart Halpern, Managing Director, Digital Ent., RBC Capital Markets
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Jonathan Potter, Executive Director, Digital Media Association
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Leah Arnold, Communications Manager, Consumer Electronics Association (CEA)
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David Klein, Director, New Media, Interpret
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