8:15AM–9:00AM
Registration, Coffee & Networking
9:00AM–9:15AM
Welcome to the Conference
Ned Sherman, CEO & Publisher, Digital Media Wire
Jay Baage, Event Director, LA Games Conference
9:15AM–10:00AM
PANEL 1: The State of Games Industry
Industry leaders discuss the current state of the games
industry as the business continues its transition
towards a digital future. What does it take to make a
successful game these days across platforms? What
emerging gaming platforms will be the most important in
the years to come? How do you make money in this more
and more complicated gaming universe with new digital
platforms competing with the time and pocketbooks of
consumers?
Panelists
Jesse Redniss, SVP, USA Network, Digital (NBC Universal)
Jack Buser, Senior Director, Playstation Digital Platforms
Matt Hulett, President, GameHouse (RealNetworks)
Mark Spenner, EVP of Games, Rumble
Baudouin Corman, Vice President of Publishing, Americas, Gameloft
Moderator: Mark Friedler, Partner, Worlds and Games Consulting
10:00AM–10:30AM
FIRESIDE CHAT: From MySpace to SGN - A Conversation About Social Media Entrepreneurship
Chris DeWolfe, Chief Executive Officer, SGN (Social Gaming Network)
Interviewed by: Paul Bricault, Venture Partner,
Greycroft Partners
10:30AM–11:00AM
NETWORKING BREAK
11:00AM–11:45AM
PANELS
TRACK A - DISTRIBUTION
PANEL 2: From Console to Cloud: Exploring Today’s Multiple
Distribution Possibilities
At this very moment we’re witnessing an evolution in the gaming industry – one that has all the characteristics of what our media industry predecessors have and continue to experience (books, music, print, TV, movies, etc.). Videogames are an important part of the migration of content "into the cloud." But despite the disruptive impact the Internet is having on traditional retail, physical goods aren’t likely to disappear any time soon, or will they? If so, when can we expect that to happen? What new forms of distribution work for different types of games? Which devices are going to be driving the future growth of the gaming business? This panel will give you an overview of current trends, provide relevant real-lifecase-studies and give you the unfiltered truth of technological opportunities and challenges facing the games industry in a digital age.
Panelists
Nanea Reeves, COO, Machinima
Joel Resnik, Vice President of Video Games, Redbox
Jon Estanislao, Director of Digital Distribution, Activision Publishing
Chris Donahue, Director, Global Publisher/Developer Relations, Onlive. Brad Hisey, Director, Marketing, Nexon America
Moderator: Ted Cohen, Managing Partner, TAG Strategic
TRACK B - MONETIZATION
PANEL 3: KA-CHING! How To Effectively Market and Publicize Games
to Increase Sales
This panel of advertising, brand and games executives will discuss the latest and most effective opportunities to market and publicize games. How are brand marketers and their agencies navigating this space? What advertising campaigns work in different online communities? On the other side of the coin, how can game companies generate revenue and free mass advertising by incorporating digital game content into brand advertising?
Panelists
Allen DeBevoise, Chairman & CEO, Machinima.com
Lisa Marino,
CEO, RockYou
Maria Casey, Senior Manager of Business Development, Arkadium
Simon Whitcombe, VP Games, CBS Interactive
Bjorn Book-Larsson,
CEO,
Reloaded Games Inc. / GamersFirst
Anton Commissaris, Chief Revenue Officer, Apsalar
Moderator: Peter Levin, CEO, Nerdist
TRACK C - GAME DEVELOPMENT
PANEL 4: Power of Community: Integrating Social Design in
Game Development
This panel will discuss the opportunities to bridle the power of social media to build communities that foster and promote programming in new and innovative ways, not just confined to the networks built around hard core console gaming, but through and on Facebook and other social platforms. What's next as gaming meets the internet and social networks?
Panelists
Chris Early, VP, Digital Publishing, Ubisoft Entertainment
Davin Miyoshi, VP Social Games, GSN
Andrew Pedersen, Vice President & General Manager, Social Games, Tagged
Moderator: Gordon Bellamy, Executive Director, IGDA
11:50AM–12:35PM
PANELS
TRACK A - DISTRIBUTION
PANEL 5: Social Game Distribution: Facebook Is Not The Only Game
In Town
Despite Facebook’s apparent dominance, especially within the United States, Facebook currently represents only about a third of worldwide traffic for social networks. Social games juggernaut Zynga and other developers have recently announced a slew of new products aimed at diversifying its business beyond Facebook. So what are those platforms and social networks, and which are the most promising for social game developers?
Panelists
Michael Maher, Director, Business Development at American Express, Enterprise Growth, Sometrics / American Expresss
Jim Greer, Founder, Kongregate
Lisa Hanson, Managing Partner and Founder, Niko Partners
Moderator: Dale Strang, CEO, Viximo
TRACK B - MONETIZATION
PANEL 6: Free, Pay-To-Play or Subscription: What Payment
Solutions Fits Your Game The Best?
Games account for the largest portion of paid online content, well ahead of other forms of content, such as movies/video and news. While subscriptions have proven a very successful model for games such as World of Warcraft, it might not be suitable for other online games. When it comes to mobile games and casual games, is freemium the way to go? Is there enough money to go around for subscriptions? Is advertising a viable option? What hybrid models are emerging? And how do virtual goods fit into the equation? This panel of game experts will give you a glimpse into the future of game monetization and provide many good ideas for what models will work for your products/services.
Panelists
Nick Bhardwaj, VP of Monetization and User Acquisition, NaturalMotion
Mara Winokur, SVP Digital Media and Business Development, Starz Digital Media
Karl Mehta, Founder, PlaySpan
Marc Rochman, Founder and CEO, Openbucks
Laura Naviaux,
SVP of Global Sales & Marketing,
Sony Online Entertainment
Christian Petersen,
VP Community, CloudMade
Moderator: Joakim Baage, Event Director, LA Games Conference
TRACK C - GAME DEVELOPMENT
PANEL 7: Games on the Go: Latest Trends in Games and
Apps For
Mobile Devices
This panel of decision-makers in the mobile games value chain will discuss the state of the industry with a focus on innovation, pricing, marketing and distribution models for mobile games. Is the iPhone app model the way of the future for the rest of the business or what are the alternatives out there? What is the difference between apps and the mobile web? How do successful apps integrate the technical functionality of the mobile platform such as location detection, gyroscope and camera? What are the trends outside the US such as in Europe, South America and Asia?
Panelists
Chris Skaggs,
Founder and CTO, Code-Monkeys and Soma Games
Juan Reyes, CTO, BluFocus
Kyu Lee, President, Gamevil Peter Shiao, Founder, CEO, Orb Media Group
Greg Ovalle, EVP, Koolbit
Moderator: Michael Cai, VP, Video Games, Interpret
12.40PM-1.10PM
KEYNOTE
Lars Buttler, CEO, Trion Worlds
1:10PM–2:00PM
Lunch Buffet
2:00PM–2:30PM
DEBATE CLUB: Will F2P virtual goods sales be the dominant revenue stream in games by 2016?
Structured as a formal academic debate, panelists are divided into two teams that are either pro or con the trend or topic. Each team will be given 2 minutes for initial arguments and then it's time for rebuttals. The audience will determine the winner via show of hands. This is a classic DMW games event session that you don’t want to miss. Sparks are sure to fly!
Debaters:
Pro-Team
Jay Moore, Founder & CEO,
Popzy
John Welch, President, Making Fun
Con-Team
Chris Petrovic, General Manager, GameStop Digital Ventures
Anthony Jacobson, Senior Vice President, Business Development, Atari
Moderator: Mike Vorhaus, President, Magid Advisors
2:30PM–3:00PM
EXECUTING THE DEAL - A CASE STUDY of IGT's $500M
Acquisition of Double Down
In January, publicly-traded slot machine maker International Game Technology (IGT) acquired Double Down Interactive for $500 million. Launched less than two years ago, DoubleDown Casino has 4.7 million people playing its games each month and ranked 4th in game popularity on Facebook in 2011. The session brings together the team that executed this deal - the Company President, the investment banker and legal counsel - for an engaging discussion on how to prepare, market, maximize the valuation of, and successfully sell your game Company.
Glenn will be with Davis Wright Tremaine LLP's Stuart Campbell and John Salter, Partner of The Raine Group, an investment bank specializing in media and entertainment ventures.
3:00PM-3:45PM
PANELS
TRACK A - DISTRIBUTION
PANEL 8: Entertainment on Consoles: Reinventing the Media Hub of the Living Room
The three main games consoles - Xbox 360, PS3 and Nintento Wii, are the choices of hard-core game fans and families alike, but they have the capacity to do so much more. Many people now use them to also stream movies from Netflix, music from Pandora and access other internet-services. What is the role of the game console in the future, which type of games will be played on consoles and what are some other entertainment services which can be delivered by the console?
Panelists
Bill Wheaton, SVP & General
Manager of the Media Division, Akamai
Martin Rae,
President,
Academy of Interactive Arts & Sciences
Robert Nashak,
EVP, Digital Entertainment, BBC Worldwide Americas
Robert Tercek, President, General Creativity
Rob DeMillo,
CTO,
Revision3
Moderator: Chris Marlowe, Editor, Digital Media Wire
TRACK B - MONETIZATION
PANEL 9: Delivering the Virtual Goods: How Is the Micropayments
Business Evolving for Games
Many successful online games companies, social networks and virtual worlds complement advertising and freemium with a virtual goods micro-transaction business models. The selling point is higher user monetization relative to advertising revenues, but what challenges face companies trying to enter this space and what new innovative models are emerging? The business of virtual currencies (both earned and bought) have now already become a big business – but are there any inherent limitations in the future growth of the industry given the fragmented nature of it today?
Panelists
Jordan Metzner, Head of Product and Partnerships, Xsolla USA Inc.
Steve Klebe, Head of Business Development for Consumer Payments, Google
Mike Goslin, General Manager, Rebel Entertainment
Chris Davis,
VP of Brand Sales, TrialPay, Inc.
Mary Ku, Director of Product Management, Digital Goods,
PayPal
Jo Webber, Chairman and CEO, Founder, Virtual Piggy, Inc
Moderator: Margaret Wallace, CEO, Playmatics
TRACK C - GAME DEVELOPMENT
PANEL 10: VC and Investor Roundtable: Where is the Smart Money Flowing and Why?
What kind of companies are the most interesting investment targets right now in the games and interactive entertainment industries? What business models do investors think are particularly attractive and what business models are "dead?" How much longer can the social game gold rush continue with companies like Zynga, Nexon and PopCap leading the way? What, if anything, will change if online gambling will become legal in the US? These topics and many more will be discussed in this power-investor roundtable.
Panelists
Chris Petrovic, General Manager, GameStop Digital Ventures
William Quigley, Managing Director, Clearstone Venture Partners
Michael Klein,
Investment Analyst, Canaan Partners Alex Suh, Managing Director, California Technology Ventures Eric Goldberg, Managing Director, Crossover Technologies
Nate Redmond,
Managing Partner,
Rustic Canyon
Moderator: Marshall Jensen, Managing Partner, DMW Hexagon
3:45PM–4:15PM
NETWORKING BREAK
4:15PM–4:45PM
Los Angeles Game Developer Leadership Round Table
LA Rants: Five game industry vets sound off on the trials and tribulations of being a game developer in Los Angeles. This session comprises five 5-Minute Rants from some of LA's loudest and most opinionated game industry leaders.
Ranters
Dave Taylor, Independent Game Producer
Shirin Salemnia, Founder and CEO, PlayWerks
Flint Dille, Writer
Jessica Abroms, Lead Experience Designer, Social Gaming Network Jesse Vigil, Founding Partner, Psychic Bunny
Moderator: Jamison Selby, Vice President of Sales, Socialtype / Chair, IGDA Los Angeles
Sponsored by:

4:45PM-5:45PM
TRACK A
FUTURE GAMING TRENDS - Analyst Presentations,
Predictions and Demos
Leading analysts and industry experts end the day's
discussions with an overview of the latest research that
reflects and illustrates the current state of gaming and
the directions in which the industry is heading,
including: consumer behavior & attitudes; adoption &
penetration rates of key technology channels &
platforms; and business & economic performance numbers.
4:45PM-5:15PM
Case Study: Kickstarter - Is Crowdsourcing the Future of Video Game Production and Marketing?
Panelists
Kristafer Vale, CEO & Lead Designer, Winterkewl Games, Character TD, DreamWorks Animation Leo Dasso, Creator, College-Ruled Universe Chuck Sommerville, Creator, Chuck's Challenge
Brian Fargo,
CEO, Leader in Exile
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire
5:15PM-5:30PM
Presentation: "China and the Increasingly Global Nature of Mobile Gaming”
Phyllis Guo, Chief Strategist, The9
5:30PM-5:45PM
Presentation: "Factors influencing the success of past, present, and future video game titles."
Greg Short, President & CEO, EEDAR
TRACK B
Interview: Dealing with Piracy and Security Threats
This panel discussion, produced by CDSA, the international content security association, will feature security experts from leading game publishers who will discuss how they are securing their companies’ most valuable assets — their content — as well as enhancing their businesses in today’s global environment of piracy & cyber-attack. As the games industry moves toward online services and digital products, content holders are experiencing a "perfect storm” of threats to their IP, networks and customer privacy, yet it is also a time of vast opportunity for technologists and security execs who are reacting to these disruptive business models with remarkable innovation.
Aaron Kornblum, Sr. Director of Security Policy, Interactive Entertainment Business, Microsoft
Ben Stanbury, Manager, Information Safeguarding, The Walt Disney Studios
Intreviewed by: Guy Finley, Director of Anti-Piracy Affairs, CDSA
Sponsored by:

TRACK C
PANEL 11: Kids Play: The latest in Merging Online and Offline Games
For the generation of kids growing up today, the line between physical toys and virtual gaming is becoming increasingly blurry. You have connected toys, online platforms, a variety of consoles, mobile applications, video game merchandise, action figures, physical rewards for online play, Kinect, Wii and of course those angry birds. So, what's next in the intersection of games, toys and transmedia content franchises?
Panelists
Marcus Gners. Director, Business Development, Stardoll
Umair Khan, Chairman and CEO, SecretBuilders
Michael Vos, Head of Sales-West,
Kiip
Stuart
Drexler,
Board Advisor,
Tykoon
Moderator: Michael Trigg,
Founder & CEO,
Spitball Entertainment, Inc.
6:00PM-8:00PM
AFTER-PARTY AT TEDDY'S
Co-Sponsored by:
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