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Thank You to Everyone who attended the 6th Annual LA Games Conference!

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Event Updates:
4/19/12 New Speakers Added from Nexon America, Walt Disney Studios, Revision3, Koolbit, Dreamworks Animation and many more leading companies!
4/19/12 After-Party for all speakers, sponsors and attendees on April 24th to be held at Teddy's, theunmarked celebrity haunt hideaway nestled between the hotel’s historic lobby and bustling Hollywood Boulevard starting at 6pm.
Announcing speakers for Kickstarter panel - Is Crowdsourcing the Future of Video Game Production and Marketing? Panelists include, Kristafer Vale, CEO & Lead Designer, Winterkewl Games, Character TD, DreamWorks Animation, Leo Dasso, Creator, College-Ruled Universe, Chuck Sommerville, Creator, Chuck's Challenge, Brian Fargo, CEO, Leader in Exile and Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire.
New Speakers Added from CloudMade, Virtual Piggy, Orb Media Group, K2/Gamersfirst, GameLoft, BBC Worldwide Americas and many more!
Last day to pre-register and get $150 discount off the regular rate!
4/5/12: Don't wait until the event to start networking! Join our social media event pages on LinkedIn and Facebook and let people in your network know that you are attending.
3/28/12: New Speakers Added from Microsoft IEB, Playspan, Redbox, Rebel Entertainment, EEDAR, Openbucks, NaturalMotion Games and many more!
3/28/12: After-Party to be Co-Sponsored by PayPal, Openbucks and Tagged!
3/16/12: Double Down Interactive
President, Glenn Walcott, to be featured in a special case study session of IGT's $500M Acquisition of the company with Davis Wright Tremaine LLP's Stuart Campbell.
Two leading industry associations join LAGC as partners - IGDA; which will present a game leadership roundtable at the event and CDSA; which will produce a panel on dealing with piracy and security threats.
Register for LA and receive a FREE one-year premium membership to GamesMatch, your daily link with the games industry. Premium account code will be included in your ticket confirmation.
3/02/12: Online Special Rate expires March 7th. Register now and save $300!
2/26/12: Lars Buttler
, Founder and Chief Executive Officer, Trion Worlds, to keynote at 2012 LA Games!
2/16/12: New speakers added from GSN, Starz, GameStop Digital Ventures, Kongregate, American Express, Tagged and many more!
First speakers announced from Gaikai, GameHouse, Ignited, RockYou, Playstation, CBS Interactive, and more!
Chris DeWolfe, CEO, SGN and MySpace founder and former CEO, to keynote at 2012 LA Games!
Agenda and Venue Announced For 2012 LA Games Conference - Speaker and Sponsorship Submissions Now Open! For more information, including speaker, sponsorship and exhibitor opportunities, contact our Event Director, Jay Baage at jay@digitalmediawire.com

Glenn Walcott, President, Double Down Interactive
Glenn joined Double Down Interactive in November 2010 as President. He was previously the CFO of Big Fish Games and helped lead the growth of that company from $8 million in revenue to more than $100 million and from 40 to 400 employees. He was also instrumental in helping Big Fish Games raise $83 million in one of the largest rounds of private financing of any gaming company ever. Glenn also held senior leadership positions at LOUD Technologies and Blue Nile (NILE). Glenn has a BS from University of Washington in Finance and Accounting. Glenn will be featured in a case study session of the IGT deal with Davis Wright Tremaine LLP's Stuart Campbell and John Salter, Partner of The Raine Group, an investment bank specializing in media and entertainment ventures.

Lars Buttler, Founder and Chief Executive Officer, Trion Worlds
Game Industry Entrepreneur Lars Buttler is a Founder and the CEO of Trion Worlds, the publisher and developer of games and original entertainment for the connected world. The company recently completed an $85 million round of strategic growth equity financing, adding to $100 million already raised. Trion’s first online game, RIFT™, launched worldwide on March 1, 2011, to critical and consumer acclaim and revenues have already surpassed $100 million with players activating over 1 million accounts. Trion's mission is to revolutionize global entertainment by combining the best elements of online, gaming, and traditional media. Prior to founding Trion, Buttler was Vice President for Global Online at Electronic Arts, the world’s largest independent developer and publisher of interactive entertainment software. Buttler led EA’s strategy for online games and services and ran EA’s Online Studio.

Chris DeWolfe, Chief Executive Officer, SGN
Internet entrepreneur Chris DeWolfe is best known as co-founder and former CEO of MySpace, the social network that redefined the concept of socializing around shared interests. Under DeWolfe’s leadership, MySpace grew exponentially: Launched in 2003, MySpace attracted an average of 300,000 new members each day, and when he left the company in 2009 it had more than 125 million monthly active users from 29 countries around the globe. In 2010, DeWolfe staked his claim in the rapidly growing social games market. With backing from Austin Ventures, DeWolfe purchased Mindjolt, a San Francisco-based social games platform. With more than 20 million active users, Mindjolt is among the fastest growing companies in the social gaming space, already profitable through a combination of advertising and virtual goods’ sales. In 2011, Mindjolt acquired SGN, a leading developer of social mobile games and Hallpass Media, a portfolio of popular free-to-play online game sites and in 2012 the entire company rebranded itself as SGN. Chris will be interviewed on stage by Paul Bricault, a Venture Partner at Greycroft Partners in the firm’s West Coast Office.

2012 Speakers, Panelists & Moderators

Nanea Reeves Matt Hulett Lisa Marino
Nanea Reeves
Matt Hulett
Jon Estanislao
Director, Digital Distribution
Activision, Inc.
Lisa Marino
Maria Casey, Senior Manager of Business Development, Arkadium
Maria Casey
Senior Manager of Business Development
Jack Buser
Senior Director
Playstation Digital Platforms
Peter Levin
Gordon Bellamy
Executive Director
Jay Moore
Mike Vorhaus
Magid Advisors
Jay Moore
Founder & CEO
Marshall Jensen
Managing Partner
DMW Hexagon
Simon Whitcombe
VP Games
CBS Interactive
Ned Sherman
CEO & Publisher
Digital Media Wire
Jay Baage
Event Director
LA Games Conference
Allen DeBevoise
Chairman and CEO
Chris Donahue
Director, Global Publisher/Developer Relations
Onlive, Inc.
John Welch
Making Fun, a News Corp. division
Ted Cohen
Managing Partner
TAG Strategic
Jordan Metzner
Head of Product and Partnerships
Xsolla USA Inc.
Michael Vos
Head of Sales-West
Davin Miyoshi
VP, Social Games
GSN Digital
Mara Winokur
SVP, Digital Media, Business Development and Strategy
Starz Media
Dan Jansen
Founder & CEO
Virtual Greats
Mark Friedler
Worlds and Games Consulting
Andrew Pedersen, Social Games
Michael Maher
Director, Business Development
American Express
Andrew Pedersen
VP & General Manager, Social Games
Chris Petrovic
GameStop Digital Ventures
Jim Greer
Co-Founder & CEO
Chris Early
VP of Digital Publishing
Michael Cai
Vice President of Video Games
Kyu Lee
VP & Head
Dale Strang
Steve Klebe
Head of Business Development for Consumer Payments
Chris Davis
VP of Brand Sales
TrialPay, Inc.
Jamison Selby
IGDA Los Angeles
Bill Wheaton
SVP and GM of Digital Media
Mark Spenner
EVP, GM of Games & Co-Founder
Anthony Jacobson
SVP, Business Development
Marcus Gners
Director, Business Development & Marketing
Umair Khan
Founder and CEO
Jesse Redniss
SVP, Digital
USA Network
Eric Goldberg
Managing Director
Crossover Technologies
William Quigley
Managing Director
Clearstone Venture Partners
Guy Finley
Executive Director
Laura Naviaux
SVP of Global Sales & Marketing
Sony Online Entertainment
Lisa Hanson
Managing Partner
Niko Partners
Paul Bricault
Venture Partner
Greycroft Partners
Nick Bhardwaj
VP Monetization
NaturalMotion Games
Mike Goslin
Mike Goslin
General Manager
Rebel Entertainment
Juan Reyes
Chris Marlowe
Digital Media Wire
Stuart Campbell
Davis Wright Tremaine LLP
Greg Short, President & CEO, EEDAR
Karl Mehta
Joel Resnik
Vice President of Video Games
Greg Short
President & CEO
Marc Rochman
Founder and CEO
Phillis Guo
Aaron Kornblum
Sr. Director of Security Policy, Interactive Entertainment Business
Shirin Salemnia
Founder and CEO
Dave Taylor
Independent Game Producer
Phyllis Guo
Chief Strategist
The9 Limited
Flint Dille Mary Ku Alex Suh
Flint Dille
Mary Ku
Director of Product Management, Digital Goods
Michael Klein
Investment Analyst
Canaan Partners
Alex Suh
Managing Director
California Technology Ventures
; Stuart Drexler Christian Petersen
Chris Skaggs
Founder and CTO
Code-Monkeys and Soma Games
Stuart Drexler
Board Advisor
Christian Petersen
VP Community
John Salter
The Raine Group
Michael Trigg
Founder & CEO
Spitball Entertainment, Inc.
Jo Webber
Chairman and CEO, Founder
Virtual Piggy, Inc
Peter Shiao
Founder, CEO
Orb Media Group
Margaret Wallace
Bjorn Book-Larsson
Reloaded Games Inc. / GamersFirst
Baudouin Corman
VP of Publishing, Americas
Martin Rae
Academy of Interactive Arts & Sciences
Robert Nashak
EVP, Digital Entertainment
BBC Worldwide Americas
Jessica Abroms
Lead Experience Designer
Social Gaming Network
Kristafer Vale
CEO & Lead Designer
Winterkewl Games
Character TD
DreamWorks Animation
Leo Dasso
College-Ruled Universe
Chuck Sommerville
Chuck's Challenge
Nate Redmond
Managing Partner
Rustic Canyon
Jesse Vigil
Founding Partner
Psychic Bunny
Robert Tercek
General Creativity
Greg Ovalle
Brian Fargo
Leader in Exile
Ben Stanbury
Manager, Information Safeguardin
The Walt Disney Studios
Rob DeMillo
Brad Hisey
Director, Marketing
Nexon America
Anton Commissaris
Chief Revenue Officer

April 24, 2012


Registration, Coffee & Networking

Welcome to the Conference

Ned Sherman, CEO & Publisher, Digital Media Wire
Jay Baage, Event Director, LA Games Conference
PANEL 1: The State of Games Industry

Industry leaders discuss the current state of the games industry as the business continues its transition towards a digital future. What does it take to make a successful game these days across platforms? What emerging gaming platforms will be the most important in the years to come? How do you make money in this more and more complicated gaming universe with new digital platforms competing with the time and pocketbooks of consumers?

Jesse Redniss, SVP, USA Network, Digital (NBC Universal)
Jack Buser, Senior Director, Playstation Digital Platforms
Matt Hulett, President, GameHouse (RealNetworks)
Mark Spenner, EVP of Games, Rumble
Baudouin Corman, Vice President of Publishing, Americas, Gameloft
Moderator: Mark Friedler, Partner, Worlds and Games Consulting
FIRESIDE CHAT: From MySpace to SGN - A Conversation About Social Media Entrepreneurship
Chris DeWolfe, Chief Executive Officer, SGN (Social Gaming Network)
Interviewed by
: Paul Bricault, Venture Partner, Greycroft Partners


PANEL 2: From Console to Cloud: Exploring Today’s Multiple Distribution Possibilities
At this very moment we’re witnessing an evolution in the gaming industry – one that has all the characteristics of what our media industry predecessors have and continue to experience (books, music, print, TV, movies, etc.). Videogames are an important part of the migration of content "into the cloud." But despite the disruptive impact the Internet is having on traditional retail, physical goods aren’t likely to disappear any time soon, or will they? If so, when can we expect that to happen? What new forms of distribution work for different types of games? Which devices are going to be driving the future growth of the gaming business? This panel will give you an overview of current trends, provide relevant real-lifecase-studies and give you the unfiltered truth of technological opportunities and challenges facing the games industry in a digital age.

Nanea Reeves, COO, Machinima
Joel Resnik, Vice President of Video Games, Redbox
Jon Estanislao, Director of Digital Distribution, Activision Publishing
Chris Donahue, Director, Global Publisher/Developer Relations, Onlive.
Brad Hisey, Director, Marketing, Nexon America
Moderator: Ted Cohen, Managing Partner, TAG Strategic

PANEL 3: KA-CHING! How To Effectively Market and Publicize Games to Increase Sales
This panel of advertising, brand and games executives will discuss the latest and most effective opportunities to market and publicize games. How are brand marketers and their agencies navigating this space? What advertising campaigns work in different online communities? On the other side of the coin, how can game companies generate revenue and free mass advertising by incorporating digital game content into brand advertising?


Allen DeBevoise, Chairman & CEO, Machinima.com
Lisa Marino, CEO, RockYou
Maria Casey, Senior Manager of Business Development, Arkadium
Simon Whitcombe, VP Games, CBS Interactive
Bjorn Book-Larsson, CEO, Reloaded Games Inc. / GamersFirst
Anton Commissaris, Chief Revenue Officer, Apsalar
Moderator: Peter Levin, CEO, Nerdist

PANEL 4: Power of Community: Integrating Social Design in Game Development
This panel will discuss the opportunities to bridle the power of social media to build communities that foster and promote programming in new and innovative ways, not just confined to the networks built around hard core console gaming, but through and on Facebook and other social platforms. What's next as gaming meets the internet and social networks?

Chris Early, VP, Digital Publishing, Ubisoft Entertainment
Davin Miyoshi, VP Social Games, GSN
Andrew Pedersen, Vice President & General Manager, Social Games, Tagged
Moderator: Gordon Bellamy, Executive Director, IGDA


PANEL 5: Social Game Distribution: Facebook Is Not The Only Game In Town
Despite Facebook’s apparent dominance, especially within the United States, Facebook currently represents only about a third of worldwide traffic for social networks. Social games juggernaut Zynga and other developers have recently announced a slew of new products aimed at diversifying its business beyond Facebook. So what are those platforms and social networks, and which are the most promising for social game developers?

Michael Maher, Director, Business Development at American Express, Enterprise Growth, Sometrics / American Expresss
Jim Greer, Founder, Kongregate
Lisa Hanson, Managing Partner and Founder, Niko Partners
Moderator: Dale Strang, CEO, Viximo

PANEL 6: Free, Pay-To-Play or Subscription: What Payment Solutions Fits Your Game The Best?
Games account for the largest portion of paid online content, well ahead of other forms of content, such as movies/video and news. While subscriptions have proven a very successful model for games such as World of Warcraft, it might not be suitable for other online games. When it comes to mobile games and casual games, is freemium the way to go? Is there enough money to go around for subscriptions? Is advertising a viable option? What hybrid models are emerging? And how do virtual goods fit into the equation? This panel of game experts will give you a glimpse into the future of game monetization and provide many good ideas for what models will work for your products/services.


Nick Bhardwaj, VP of Monetization and User Acquisition, NaturalMotion
Mara Winokur, SVP Digital Media and Business Development, Starz Digital Media
Karl Mehta, Founder, PlaySpan
Marc Rochman, Founder and CEO, Openbucks
Laura Naviaux, SVP of Global Sales & Marketing, Sony Online Entertainment
Christian Petersen, VP Community, CloudMade
: Joakim Baage, Event Director, LA Games Conference

PANEL 7: Games on the Go: Latest Trends in Games and Apps For Mobile Devices

This panel of decision-makers in the mobile games value chain will discuss the state of the industry with a focus on innovation, pricing, marketing and distribution models for mobile games. Is the iPhone app model the way of the future for the rest of the business or what are the alternatives out there? What is the difference between apps and the mobile web? How do successful apps integrate the technical functionality of the mobile platform such as location detection, gyroscope and camera? What are the trends outside the US such as in Europe, South America and Asia?


Chris Skaggs, Founder and CTO, Code-Monkeys and Soma Games
Juan Reyes, CTO, BluFocus
Kyu Lee, President, Gamevil
Peter Shiao, Founder, CEO, Orb Media Group
Greg Ovalle, EVP, Koolbit
Moderator: Michael Cai, VP, Video Games, Interpret

Lars Buttler, CEO, Trion Worlds
Lunch Buffet
DEBATE CLUB: Will F2P virtual goods sales be the dominant revenue stream in games by 2016?

Structured as a formal academic debate, panelists are divided into two teams that are either pro or con the trend or topic. Each team will be given 2 minutes for initial arguments and then it's time for rebuttals. The audience will determine the winner via show of hands. This is a classic DMW games event session that you don’t want to miss. Sparks are sure to fly!

Jay Moore, Founder & CEO, Popzy
John Welch, President, Making Fun
Chris Petrovic, General Manager, GameStop Digital Ventures
Anthony Jacobson, Senior Vice President, Business Development, Atari
Moderator: Mike Vorhaus, President, Magid Advisors
EXECUTING THE DEAL - A CASE STUDY of IGT's $500M Acquisition of Double Down
In January, publicly-traded slot machine maker International Game Technology (IGT) acquired Double Down Interactive for $500 million. Launched less than two years ago, DoubleDown Casino has 4.7 million people playing its games each month and ranked 4th in game popularity on Facebook in 2011. The session brings together the team that executed this deal - the Company President, the investment banker and legal counsel - for an engaging discussion on how to prepare, market, maximize the valuation of, and successfully sell your game Company.
Glenn will be with Davis Wright Tremaine LLP's Stuart Campbell and John Salter, Partner of The Raine Group, an investment bank specializing in media and entertainment ventures.


PANEL 8: Entertainment on Consoles: Reinventing the Media Hub of the Living Room
The three main games consoles - Xbox 360, PS3 and Nintento Wii, are the choices of hard-core game fans and families alike, but they have the capacity to do so much more. Many people now use them to also stream movies from Netflix, music from Pandora and access other internet-services. What is the role of the game console in the future, which type of games will be played on consoles and what are some other entertainment services which can be delivered by the console?

Bill Wheaton, SVP & General Manager of the Media Division, Akamai
Martin Rae, President, Academy of Interactive Arts & Sciences
Robert Nashak, EVP, Digital Entertainment, BBC Worldwide Americas
Robert Tercek, President, General Creativity
Rob DeMillo, CTO, Revision3
Moderator: Chris Marlowe, Editor, Digital Media Wire

PANEL 9: Delivering the Virtual Goods: How Is the Micropayments Business Evolving for Games
Many successful online games companies, social networks and virtual worlds complement advertising and freemium with a virtual goods micro-transaction business models. The selling point is higher user monetization relative to advertising revenues, but what challenges face companies trying to enter this space and what new innovative models are emerging? The business of virtual currencies (both earned and bought) have now already become a big business – but are there any inherent limitations in the future growth of the industry given the fragmented nature of it today?


Jordan Metzner, Head of Product and Partnerships, Xsolla USA Inc.
Steve Klebe, Head of Business Development for Consumer Payments, Google
Mike Goslin, General Manager, Rebel Entertainment
Chris Davis, VP of Brand Sales, TrialPay, Inc.
Mary Ku, Director of Product Management, Digital Goods, PayPal
Jo Webber, Chairman and CEO, Founder, Virtual Piggy, Inc

Moderator: Margaret Wallace, CEO, Playmatics

PANEL 10: VC and Investor Roundtable: Where is the Smart Money Flowing and Why?
What kind of companies are the most interesting investment targets right now in the games and interactive entertainment industries? What business models do investors think are particularly attractive and what business models are "dead?" How much longer can the social game gold rush continue with companies like Zynga, Nexon and PopCap leading the way? What, if anything, will change if online gambling will become legal in the US? These topics and many more will be discussed in this power-investor roundtable.

Chris Petrovic, General Manager, GameStop Digital Ventures
William Quigley, Managing Director, Clearstone Venture Partners
Michael Klein, Investment Analyst, Canaan Partners
Alex Suh, Managing Director, California Technology Ventures
Eric Goldberg, Managing Director, Crossover Technologies
Nate Redmond, Managing Partner, Rustic Canyon
Moderator: Marshall Jensen, Managing Partner, DMW Hexagon

Los Angeles Game Developer Leadership Round Table
LA Rants: Five game industry vets sound off on the trials and tribulations of being a game developer in Los Angeles. This session comprises five 5-Minute Rants from some of LA's loudest and most opinionated game industry leaders.

Dave Taylor, Independent Game Producer
Shirin Salemnia, Founder and CEO, PlayWerks
Flint Dille, Writer
Jessica Abroms, Lead Experience Designer, Social Gaming Network
Jesse Vigil, Founding Partner, Psychic Bunny
Moderator: Jamison Selby, Vice President of Sales, Socialtype / Chair, IGDA Los Angeles

Sponsored by:


FUTURE GAMING TRENDS - Analyst Presentations, Predictions and Demos
Leading analysts and industry experts end the day's discussions with an overview of the latest research that reflects and illustrates the current state of gaming and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

Case Study: Kickstarter - Is Crowdsourcing the Future of Video Game Production and Marketing?

Kristafer Vale, CEO & Lead Designer, Winterkewl Games, Character TD, DreamWorks Animation
Leo Dasso, Creator, College-Ruled Universe
Chuck Sommerville, Creator, Chuck's Challenge
Brian Fargo, CEO, Leader in Exile
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire

Presentation: "China and the Increasingly Global Nature of Mobile Gaming”

Phyllis Guo, Chief Strategist, The9

Presentation: "Factors influencing the success of past, present, and future video game titles."

Greg Short, President & CEO, EEDAR

Interview: Dealing with Piracy and Security Threats

This panel discussion, produced by CDSA, the international content security association, will feature security experts from leading game publishers who will discuss how they are securing their companies’ most valuable assets — their content — as well as enhancing their businesses in today’s global environment of piracy & cyber-attack. As the games industry moves toward online services and digital products, content holders are experiencing a "perfect storm” of threats to their IP, networks and customer privacy, yet it is also a time of vast opportunity for technologists and security execs who are reacting to these disruptive business models with remarkable innovation.

Aaron Kornblum, Sr. Director of Security Policy, Interactive Entertainment Business, Microsoft
Ben Stanbury, Manager, Information Safeguarding, The Walt Disney Studios
Intreviewed by
: Guy Finley, Director of Anti-Piracy Affairs, CDSA

Sponsored by:

PANEL 11: Kids Play: The latest in Merging Online and Offline Games

For the generation of kids growing up today, the line between physical toys and virtual gaming is becoming increasingly blurry. You have connected toys, online platforms, a variety of consoles, mobile applications, video game merchandise, action figures, physical rewards for online play, Kinect, Wii and of course those angry birds. So, what's next in the intersection of games, toys and transmedia content franchises?

Marcus Gners. Director, Business Development, Stardoll
Umair Khan, Chairman and CEO, SecretBuilders
Michael Vos, Head of Sales-West, Kiip
Stuart Drexler, Board Advisor, Tykoon
Moderator: Michael Trigg, Founder & CEO, Spitball Entertainment, Inc.


Co-Sponsored by:



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