Welcome to the 2015 LA Games Conference — the leading event for senior representatives from game publishers, developers, movie studios, advertising firms, VCs, social networks, technology providers, analysts and press. Unlike some other industry events, LA Games Conference focuses on bringing together the people who really matter to meet in a lively yet intimate hotel environment that allows access and privacy to build and grow relationships and partnerships. Year after year, attendees tell me about the importance of LAGC for the ROI it provides. It’s not just the deals they make but people they meet and the long lasting relationships forged. If you are serious about the business of games and interactive entertainment, I invite you to join us at LA Games Conference.

Ned Sherman
Chair, LA Games Conference

Keynote Interview with Dan Brody, Vice President of Business Development, Tencent


With a $160 billion market cap, Tencent is the third largest Internet company in the world, behind only Facebook and Google, and the largest game company in the world. As part of the Interactive Entertainment Group which has overall responsibility for Tencent’s gaming initiatives, Dan Brody serves as the interface with companies based in western markets. Over half of Tencent’s revenue comes for games, and a significant portion of that is from internationally licensed games, so Brody’s division is responsible for bringing the world’s best games to China’s largest group of gamers, as well as evaluating investment possibilities in Western markets. That approach has translated into much success for Tencent which is a powerhouse in the lucrative mobile games market. “I meet a lot of people who come to China and are looking for a partner — it is a very complicated market. I do recommend looking for partners, be it us, or others,” Brody said in a recent article in VentureBeat. Please join us for this exclusive on-stage interview with Brody at LA Games Conference on May 6.

Keynote Interview with Ted Schilowitz, VR Creator and Futurist, 20th Century Fox and CinemaVangelist, Barco


Perhaps best known in Hollywood as the “Leader of the Rebellion” at Red Digital Cinema, Ted Schilowitz has been on the forefront of the digital revolution for years. The veteran cinema strategist and movie technology evangelist now wears two hats as resident “Futurist” at 20th Century Fox and “CinemaVangelist” at Barco and is a driving force behind such projects as Fox’s release of “The Maze Runner” in Barco Escape, an ultra-wide, multi-screen movie format that uses multiple projectors and screens to create an immersive, panoramic viewing experience. While there are only five Barco theaters in the U.S. today, clips of Maze Runner are available to worldwide audiences who can’t make it to a Barco theater through Oculus and Samsung on the latest Samsung Gear VR headset. A believer in the power of virtual reality to create new and engaging entertainment experiences, Schilowitz believes this is just the beginning of the VR revolution. “If you come to me looking for an expert, you’ve come to the wrong place,” Schilowitz said a recent interview with The Wrap. “I’m an explorer. I like new things and I like breaking the rules.” Please join us for this exclusive on-stage interview with Schilowitz at LA Games Conference on May 6. We’ve been told that he might even invite our audience to try out some of the early Cinema Gaming testing at a nearby theater in LA in the days following the event!

Keynote Interview with Rob Pardo, Former Chief Creative Officer, Blizzard Entertainment and Lead Designer, WoW

Named by Time Magazine as one of the 100 most influential people in the world, Rob Pardo is one of the world’s most accomplished game designers and strategists. From 1997 to 2014, he held positions at Blizzard Entertainment as the Chief Creative Officer, Executive Vice President of Game Design, and the lead designer of World of Warcraft. Pardo’s work had a huge impact on Blizzard’s and Activision’s revenues. According to a 2012 analyst estimate, World of Warcraft contributed about 25% of Activision’s revenues every year and about 50% of its profits (over $1 billion in annual revenue since 2008). A cultural phenomenon, with over 10 million subscribers as of November 2014, World of Warcraft is currently the world’s most-subscribed MMORPG, and holds the Guinness World Record for the most popular MMORPG by subscribers. With its active community, the game has given rise to toys and other licensed products, mentions on TV shows, and a feature film which is planned to be released by Universal Studios in 2016. After 17 years at Blizzard Entertainment, Chief Creative Officer Rob Pardo resigned in July. In a November interview with Fortune, Pardo commented on opportunities in mobile and digital games today stating: “We are really entering a new golden age of game development. The barriers between a game designer and the player have dropped to practically zero. Much like the early days of game development, you are once again able to create a game with a very small team and distribute it directly to players. This allows for a much greater diversity of game ideas and content.” Please join us for this exclusive on-stage interview with Pardo at LA Games Conference on May 6.

Photo taken by Flickr user Official GDC under the Creative Commons license.



Josh Yguado
President & COO


Koh Kim
Business Development,
Google Play Games


Chris Jacquemin
Head of Digital


As President and COO of SGN, Josh Yguado oversees game studios, game operations and marketing at the company. He is an industry leader in mobile application development and monetization and has been featured at many events including Digital Hollywood, Mobile Games Forum, Casual Connect and Game Monetization USA. Yguado is a co-founder of the company and managed the Mob Science, SGN, HallPass Media and Mindjolt Games transactions and integration. Before SGN, he was VP of Business Development at Fox and worked with Chris and the team on the acquisition of MySpace. Previously in his career, Yguado worked at MTV Networks and Univision on new content initiatives. He graduated with honors from Harvard University and has an MBA from Harvard Business School.


Chris Jacquemin is an agent in digital media for WME, where he leads a team in packaging content for distribution across digital platforms and developing new business models for entertainment content in all media. In this role, Chris develops and executes distribution, marketing and windowing strategies for client projects at the agency. Projects packaged by the team include Ben Stiller’s Burning Love, Lisa Kudrow’s Web Therapy, Rob Corddry’s show Children’s Hospital, Kim Kardashian’s mobile game Kim Kardashian: Hollywood, Brad Paisley’s channel My Country Nation, Cameron Dallas’ movie Expelled and Grace Helbig’s movie: Camp Takota


Koh Kim is currently a Business Development Manager for Google Play Games where she leads international market strategy and industry influencer outreach. As a hardcore gamer, she works with game developers from all over the world to create best user experiences, building player communities, and launching sustainable businesses on Google Play. She also advises game companies on international expansion and recently spent last year starting the Play business development team in Korea.

Facebook, Twitch, GREE International


Randy Shaffer
West & Central Region Sales Director,
Xbox Advertising


Kym Nelson
SVP Sales


Andrew Sheppard
GREE International


Randy Shaffer is the West Coast director of U.S. Xbox LIVE Advertising Sales where he is focused on connecting brands with highly-engaged audiences across Xbox 360, Xbox LIVE, Windows 8, Windows phone, Xbox.com, MSN Games, Microsoft Game Studios, and Games for Windows. In his role at Microsoft, Shaffer has served some of the biggest brands in the auto, entertainment and game publishing industries including Toyota, Disney and Electronic Arts (EA). To promote Disney’s TRON movie, Shaffer helped Disney develop the world’s first Kinect-enabled advertisement.


Kym Nelson serves as Senior Vice President of Sales at Twitch TV. In this role since May, 2013, she has created Twitch Media Group, launching an inside, direct-sales media group at Twitch. She is responsible for creating and leading a world-class sales organization that delivers completely new and innovative digital solutions on a platform that is spearheading digital media as we know it today. Twitch is the world’s largest live-streaming video platform reaching over 50MM unique visitors globally and over 10MM unique visitors in the United States..


Andrew Sheppard is the COO of GREE International, Inc. Prior to joining GREE, Sheppard spent several years working at Kabam where he helped build and scale the company’s reputation and global revenue footprint by way of some of the mobile game industry’s most successful free-to-play games. His earlier experience includes playing a lead role in hi5 Networks’ move from social network to social game distribution platform, helping launch the publishing business at Outspark, and pioneering online and free-to-play strategy at Electronic Arts.

Activision, Google, Electronic Arts


Jonathan Anastas
VP, Global Brand Marketing,
Head of Digital & Social Media


Alejandro Manchado
U.S. Games Partnerships Lead


Raquel Basso
Head of Mobile UA Strategy
Electronic Arts


At Activision, Jonathan Anastas leads all Social and Digital Marketing across the company’s many brands. Anastas helped Call of Duty, Black Ops 2 and Call of Duty Modern Warfare 3 (MW3) both reach one billion dollars in Entertainment Industry record time periods, making COD the world’s largest entertainment property for the third year running.


Alejandro Manchado leads Google‘s Game Analytics & Monetization new business development with large video game publishers in North America. Prior to this role, Alex was a Global Business Strategy Principal at Google’s HQ in Mountain View and a management consultant with The Boston Consulting Group, in multiple assignments for C-level executives across industries. Alex earned his MBA from INSEAD and also holds Master degrees in Law and in Economics.


Raquel Basso heads up mobile acquisition at Electronic Arts. She is responsible for global paid user acquisition and re-engagement across all EA mobile titles. Raquel oversees a team of campaign managers, responsible for strategy, budgeting, tech integration, analytics and media execution. She has been with EA in the mobile division since 2009, partaking in the evolution of mobile gaming from feature phones to today’s cutting edge platforms.

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On May 6, join the most influential decision-makers in the digital media industry at the
annual LA Games Conference!
Day 1
06 May 2015

Welcome to the Conference

A welcome speech from Ned Sherman, CEO of Digital Media Wire
Ned Sherman

View from the Top: The State of the Game Industry

Industry leaders discuss the current state of the game industry as the business continues its transition towards a digital future. What does it take to make a successful game these days across platforms? What emerging gaming platforms will be the most important in the years to come? How do you make money in this more and more complicated gaming universe with new digital platforms competing for the time and pocketbooks of consumers? Panelists Jonathan Anastas, VP, Global Brand Marketing, Head of Digital & Social Media, Activision Michael Pachter, Managing Director, Equity Research, Wedbush Securities Shanti Bergel, SVP of Business &...
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Shanti Bergel
Koh Kim
Michael Pachter
Jonathan Anastas
Eric Goldberg

Keynote Conversation

Named by Time Magazine as one of the 100 most influential people in the world, Rob Pardo is one of the world’s most accomplished game designers and strategists. From 1997 to 2014, he held positions at Blizzard Entertainment as the Chief Creative Officer, Executive Vice President of Game Design, and the lead designer of World of Warcraft. Please join us for this exclusive on-stage interview with Pardo. Keynoter: Rob Pardo, Game Designer, Former CCO of Blizzard Entertainment & Lead Designer of WoW Interviewed by: Peter Levin, President of Interactive Ventures & Games, Lionsgate
Rob Pardo
Peter Levin

Keynote Conversation

Perhaps best known in Hollywood as the “Leader of the Rebellion” at Red Digital Cinema, Ted Schilowitz has been on the forefront of the digital revolution for years. The veteran cinema strategist and movie technology evangelist now wears two hats as resident “Futurist” at 20th Century Fox and “CinemaVangelist” at Barco. A believer in the power of virtual reality to create new and engaging entertainment experiences, Schilowitz believes this is just the beginning of the VR revolution. Please join us for this exclusive on-stage interview with Schilowitz. Keynoter: Ted Schilowitz, VR Creator & Futurist, 20th Century Fox/CinemaVangelist, Barco Interviewed by: David S....
Read More
David S. Cohen
Ted Schilowitz
10:30 - 11:00

Networking Break

MONETIZATION TRACK – The Evolution of Free-to-Play

This panel will discuss the future of free-to-play business models for games. Panelists Alejandro Manchado, U.S. Games Partnerships Lead, Google Bjorn Book-Larsson, CEO, Reloaded Games Christina Lee, Associate Director, Nexon America John Hwang, VP of Product, ZQGame Susan Cummings, Executive Producer & Founder, Tiny Rebel Games Moderator: John Welch, President & CEO, Making Fun
Christina Lee
Susan Cummings
Bjorn Book-Larsson
Alejandro Manchado
John Welch
John Hwang

DISTRIBUTION TRACK – Future or Fad? The Great Debate on Virtual and Augmented Reality Gaming & Entertainment

Key players in the VR/AR space defend their business model in a presidential debate-style format hosted by one very lively and high-profile VR/AR skeptic. This is the question on everyone’s minds. Does the growing momentum around virtual reality mean that VR is here to stay? Will AR upset VR and become the preferred gaming platform of the future? Will a hybrid approach to VR and AR ultimately win the day? Panelists Nathan Burba, Co-Founder & CEO, Survios Peter Levin, President of Interactive Ventures & Games, Lionsgate Pete Mauro, Producer, Global Innovation and App Development, Microsoft Dan Murray, President, Skybound Interactive Jinsoo An, Experience...
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Paresh Dave
Jinsoon An
Pete Mauro
Dan Murray
Nathan Burba
Peter Levin

MONETIZATION TRACK – Mobile Advertising: Maximizing the Value of Advertising

This panel will discuss how to utilize ad monetization as a key part of an overall mobile games strategy. Panelists Damon Marshall, Vice President of Business Development, Supersonic Joao Machado, Mobile Director, OMD Jameel Khalfan, Head of Business Development, Pocket Gems Scott Brovsky, Head of Marketing & Community, Muti Labs Eric Futoran, Co-Founder & SVP Revenue/Finance/Operations, Scopely Moderator: Josh Burns, Mobile & Gaming Industry Consultant, Independent
Eric Futoran
Scott Brovsky
Jameel Khalfan
Joao Machado
Josh Burns
Damon Marshall

DISTRIBUTION TRACK – The Video Ecosystem for Games and Game-Related Content

This panel will discuss the video ecosystem for games and game-related content. What are the opportunities to connect with the gamer generation through video content? Panelists Luis Medina, VP, Programming, Maker Studios Matthew Patrick, Creator, The Game Theorists (4.1M YouTube Subs)/New Media Strategist, Theorist Inc. Phil Ranta, COO, Collective Digital Studio Matt Raub, Creative Director, Smosh Games & Exceutive Producer, Warp Zone, DEFY Media Stan Kwon, VP of Strategy and Operations, CBS Interactive Moderator: Jean Mathews, Founder, iMAGINATE
Matt Raub
Jean Mathews
Luis Medina
Matthew Patrick
Phil Ranta
Stan Kwon

Investors’ Roundtable Luncheon

Join Leading Game and Tech Investors for Q&A and Lunch. Bring your questions! Panelists Andy Kleinman, Founder & CEO, MobLabs Clinton Foy, Managing Director & General Partner, CrossCut Ventures David Siemer, Managing Director, Siemer and Associates Mikko Setälä, Chairman, Pro-Source/EVP, Rovio Entertainment Moderator: Ned Sherman, CEO, Digital Media Wire
Andy Kleinman
David Siemer
Mikko Setälä
Ned Sherman
Clinton Foy

Game Industry Leadership Roundtable

This panel of leading game and entertainment executives will discuss the future of the business. Panelists Bill Kispert, EVP WW Digital Platforms, Universal Partnerships & Licensing, Universal Pictures David Brevik, CEO, Gazillion Entertainment Hank Howie, COO, Disrupter Beam Nanea Reeves, President & COO, TextPlus, Inc. Moderator: Mark Allenbach, Vice President, Frank N. Magid Associates
Nanea Reeves
Bill Kispert
Mark Allenbach
Hank Howie
David Brevik


Keynoter: Dan Brody, VP Business Development, Tencent
Dan Brody

Hollywood & Games: Opportunities & Strategies

This panel brings together a mix of companies and executives from the film and games industries to share ideas about relationship between games and the film industry and how to create new business opportunities at the intersection of these two exciting media industries. Panelists Chris Jacquemin, Head of Digital, WME Entertainment Jesse Sisgold, Chief Operating Officer, Skydance Productions Matt McMahon, VP Business Development, Seriously Josh Yguado, President & COO, SGN Moderator: Niccolo de Masi, CEO, Glu Mobile
Matt McMahon
Chris Jacquemin
Jesse Sisgold
Josh Yguado
Niccolo de Masi

MONETIZATION TRACK – Mobile Games: Strategies for Cost-Efficient User Acquisition

This panel will focus on cost-efficient strategies for user acquisition in mobile games by discussing paid user acquisition and how to acquire valuable players in the most cost-effective manner by leveraging video as well as interstitial ads. This panel will discuss the marketing technologies, platforms, analytics, social outlets and traffic sources needed to succeed in the competitive mobile games landscape today. Panelists Eugene Youn, CRO, Ninja Metrics Paul Cutsinger, Chief Evangelist, Amazon Appstore, Amazon Blair Ethington, SVP of Marketing & Brands, Crowdstar Jamison Selby, VP of Games, b spot Moderator: Gordon Bellamy, Visiting Scholar, USC
Eugene Youn
Blair Ethington
Paul Cutsinger
Gordon Bellamy
Jamison Selby

DISTRIBUTION TRACK – Myst to MP3s: Music in Games, the Next Generation

Whether synth, pop, or original scores, music has been a key component in setting a game’s ambiance from the golden age of arcades to consoles and apps.  What are the latest developments in music in gaming?  Learn about new platforms, licensing challenges and opportunities, and how music can bring powerful engagement to your game. Panelists Les Borsai, Co-Founder, SongLily Siegfried Paquet, Head of Business Affairs, Operations & Development, FreshPlanet Jason Klarfeld, Creative Licensing, SONGS Music Publishing Brandon Young, Director, Music Affairs, Activision Blizzard Jackie Subeck, CEO & Founder, Footprint Worldwide Moderator: Vickie Nauman, Principal and Founder, CrossBorderWorks Consulting and Advising
Jackie Subeck
Brandon Young
Siegfried Paquet
Jason Klarfeld
Vickie Nauman
Les Borsai
15:55 - 16:20

Networking Break

MONETIZATION TRACK – The Future of Game Monetization

This panel will discuss the mix of monetization methods today and in the future. Will the current focus on in-app purchases and free to play games give way to a bigger role for ad monetization? What will the monetization mix look like in the future? Panelists Steve Carlin, Game Executive, Formerly at Ubisoft Rob Dyer, SVP Global Developer Relations, Tapjoy Jon Walsh, CEO, Fuse Powered Lina Chen, CEO & Co-Founder, Nix Hydra Moderator: Liam Callahan, Director, Games Industry Analyst,  The NPD Group, Inc.
Lina Chen
Rob Dyer
Jon Walsh
Steve Carlin
Liam Callahan

DISTRIBUTION TRACK – Winning in China: Finding Success in the Chinese Market

With approximately 550 million active smartphones and tablets in the market in 2014, the Chinese market presents a huge opportunity for game businesses. This panel will discuss the opportunities and challenges including developing games in China, localizing your game, navigating app stores and how to best monetize in this massive new market. Panelists Keith McCurdy, CEO & Co-Founder, Golden Gate Games Michael Zhang, Founder & CEO, Firefly Games Michael Ritter, SVP of Business Development, SGN Gordon Bellamy, Visiting Scholar, USC Moderator: Michael Cai, SVP of Research, Games & Digital, Interpret, LLC
Michael Ritter
Keith McCurdy
Gordon Bellamy
Michael Zhang
Michael Cai

MONETIZATION TRACK – Game Advertising for Brands: Now’s the Time to Re-frame the Conversation

Revenue growth in gaming is projected to come largely from the In-Game and Ad-Supported revenue types.  Yet, despite the concrete data proving audience, engagement and effectiveness of game advertising, too many marketers run from game advertising for all the wrong reasons. As an industry, we must unite to better present the game advertising value proposition to marketers/agencies. This panel with industry leaders from the IAB Game Advertising Committee will discuss what the game industry as a whole needs to do to help agencies and marketers become more understanding, receptive and excited about advertising with games – the most engaging content...
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Dominique McAree
Susan Borst
Randy Shaffer
Kym Nelson

DISTRIBUTION TRACK – Playing for Real: How eSports is Changing the Game

One in ten Americans regular watches competitive video gaming. Last year, eSports attracted more viewers than the MLB World Series and the NBA Finals. In a saturated digital media market, a growing crowd of gamers has turned to eSports to share experiences that transcend the digital. Herein lies a new touchpoint to reconnect with the tech-savvy and affluent gamer audience. Providing a potent mix of real-life spectatorship and digital entertainment, today the worldwide phenomenon of competitive gaming today counts over 70 million spectators and presents a unique, new avenue in the entertainment market. Panelists Donald Reilley, EVP, Global Ad Sales...
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Abe Gottesman
Jason Xu
Todd Peterson
Donald Reilley
Joost van Dreunen
17:45 - 19:45

After Party at Station


Regular Registration
599.00 USD



All Speaking Sessions, Breakouts and Keynotes Lunch


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Discount Registration
499.00 USD



All Speaking Sessions, Breakouts and Keynotes Lunch


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1 Pass + Exhibit Booth
1,000.00 USD



All Speaking Sessions, Breakouts and Keynotes Lunch


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